CVM / Segmentation Head - Customer Value Management

Saudi Arabia·Riyadhmid

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Quick Summary

Overview

About CodeNinja CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America.

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About the Role

~1 min read

Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back
Define and track KPIs for customer value, engagement, and revenue performance
Design and execute commercial levers (pricing, offers, incentives) to optimise customer value
Lead campaign design, execution, and experimentation (A/B testing, uplift modelling) to improve commercial outcomes
Drive customer segmentation strategy to enable targeted, personalised interventions
Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on commercial priorities
Manage stakeholder relationships at senior/leadership level, presenting strategy and results
Lead and develop a team executing CVM initiatives (if applicable — confirm team size/structure)

Requirements

~1 min read

8–10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management
Strong track record in pricing and revenue optimisation
Proven experience owning commercial levers and campaign strategy end-to-end
Strong stakeholder management skills, including senior leadership engagement
Leadership/people management experience
Experience with segmentation frameworks and data-driven decision making