CVM / Segmentation Specialist

CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and analytics teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading banks, telcos, and enterprises to build data-driven, customer-centric capabilities.

We are hiring 2 hands-on CVM / Segmentation Specialists to support customer segmentation, profiling, and campaign targeting for a Retail Banking client. This is a hands-on execution role — not a strategy-only or purely advisory position — focused on turning customer data into actionable commercial insights that drive campaign performance.

• →Build and maintain customer segmentation models based on behavior, value, and lifecycle stage
• →Conduct customer profiling and behavioral analysis to identify targeting opportunities
• →Support campaign targeting by translating segmentation outputs into actionable audience lists
• →Analyze campaign performance and customer response, feeding insights back into segmentation logic
• →Develop and maintain BI/reporting dashboards to track CVM metrics and campaign KPIs
• →Collaborate with marketing, BI, and product teams to convert data into commercial actions
• →Continuously refine segmentation frameworks based on performance data and business feedback

• Strong background in Retail Banking / CVM analytics
• Hands-on experience building segmentation models (RFM, behavioral, value-based, etc.)
• Proven customer behavior analysis and profiling experience
• Strong BI/reporting skills (Power BI, Tableau, SQL, or similar)
• Ability to translate data into actionable commercial/campaign recommendations
• 4–6 years of relevant experience.

• Experience with campaign management platforms (SAS CI, Adobe Campaign, etc.)
• Exposure to predictive/propensity modeling
• Prior experience in a banking or telco CVM function specifically

CodeNinja is an equal opportunity employer. This role is contingent on client approval and may be subject to change based on project requirements.