Product Marketing Manager

Covariance is a fast-growing MIT spinout reimagining advertising. We help the F500 obtain drastically better outcomes through advanced AI and proprietary data. We are looking for motivated, detail-oriented team members that are excited about working on the frontier of AI products.

• Team of 35 headquartered in NYC
• Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch

Covariance is hiring our first Product Marketing Manager to define how the world's largest brands understand (and buy) our AI-powered competitive & audience intelligence platform.

Built on MIT research in data-efficient machine learning, Covariance turns noisy, biased external data into the highest-fidelity audience signals in the market. This is a foundational role. You'll sit between Engineering, Product, and Sales to translate complex ML capabilities into buyer-ready positioning, sales-ready tools, and market-ready category leadership.

• Positioning & Messaging: define how Covariance shows up to enterprise buyers. Create the messaging architecture that underpins all GTM.
• Sales Enablement: build the Covariance Playbook – decks, ROI calculators, competitive battlecards, demo scripts – that help sellers close against legacy solutions.
• GTM Strategy by Vertical: develop segment-specific positioning and launch plans for core verticals. Partner with Sales to understand where we win and why.
• Product-Market Feedback Loop: be the voice of the buyer internally. Translate customer objections, competitive gaps, and market signals into product roadmap input.
• Category Creation: position Covariance as the leader in audience intelligence. Own thought leadership and competitive positioning.

• 4-6 years in B2B product marketing, with at least 2 in adtech, martech, data platforms, or adjacent technical SaaS
• Track record building sales enablement from scratch
• Demonstrated ability to translate complex technical differentiation (ML, data infrastructure, identity resolution) into crisp buyer-facing narratives
• Strong writing; you distill complexity into clarity
• You use AI tools to move faster – this is part of your core workflow
• Bonus: Experience selling to enterprise marketing, analytics, or data teams. Understanding of the identity/audience/measurement ecosystem.

Greater NYC area