Livestreaming MC Management (Recruitment & Training)

Role Overview

Livestreaming MC Management will build a strong pipeline of MCs, identify high-potential talent, and develop them into confident, high-performing hosts. You’ll ensure every MC is trained, prepared, and aligned while continuously improving performance through both coaching and data. 

You will also play a critical role in matching the right MC to the right brand, ensuring consistency in quality, execution, and results across all livestreams.

Key Responsibilities:

MC Talent Sourcing & Onboarding

• Identify, assess, and recruit charismatic, camera-ready MCs for brand livestreams across TikTok Shop and other platforms.
• Lead onboarding and orientation for new MCs, ensuring alignment with brand tone and platform requirements.

Scheduling & Slot Management

• Assign MCs to daily livestreaming slots based on availability, performance history, and campaign needs.
• Coordinate with content and commercial teams to align livestreaming schedules with product priorities and promotional timelines.

Performance Monitoring & Coaching

• Track individual MC performance (e.g., engagement rate, viewership, conversion rate).
• Conduct regular performance reviews and provide constructive feedback.
• Deliver structured coaching sessions to improve MCs’ hosting, product storytelling, and audience engagement.

Product Training & Briefing

• Work closely with the commercial and content teams to prepare product briefs for each livestream session.
• Ensure MCs are well-informed on product USPs, brand voice, and campaign objectives before going live.

Quality Assurance

• Monitor livestream sessions to ensure professionalism, accuracy, and audience engagement.
• Enforce high standards in on-screen behavior, brand representation, and technical setup (lighting, sound, visuals).

Talent Retention & Development

• Build strong relationships with MCs to maintain motivation, brand loyalty, and a collaborative working environment.
• Plan team-building activities and incentive programs to boost morale and retention.

Qualifications & Experience:

• At least 1 year of experience in livestreaming MC recruitment, scheduling and training or others related field
• Experience as an MC/host or managing on-screen talent is a strong plus
• Strong interpersonal and leadership skills—able to manage and mentor a diverse talent pool
• Proficient in using Excel or scheduling/management tools for tracking performance and managing rosters
• Detail-oriented with the ability to thrive in a fast-paced, content-driven environment
• Comfortable communicating in English; proficiency in Thai is an advantage

Why Join CREA:

• Be at the forefront of livestream commerce in one of Southeast Asia’s fastest-growing digital economies
• Work with top-tier beauty, fashion, and lifestyle brands across regional and global markets
• Lead a dynamic and creative team where your decisions directly shape consumer engagement
• Be part of a collaborative, multicultural company culture with real room for growth

What We Offer:

• Career development opportunities in a leading digital commerce company
• Competitive compensation and performance-based incentives
• Comprehensive benefits including Health, Life, and Dental insurance
• Hybrid working arrangement (1 day/week WFH)
• 16 days Annual Leave + 3 Business Leave days annually