Marketing & BD Operations Manager

The Marketing & Business Development Operations Manager plays a critical role within the global Go-To-Market Operations team, driving scalable, AI-powered, data-driven excellence across the marketing and business development ecosystem.

This position is responsible for delivering key business insights to accelerate pipeline generation and optimizing processes that enhance daily marketing and business development execution while fostering long-term scalability and efficiency.

A primary focus of this role is providing strategic business value to marketing and business development leadership through actionable insights and advanced performance analytics that support informed decision-making and maximize pipeline and growth outcomes.

The Marketing & Business Development Operations Manager ensures the integrity and accuracy of CRM and marketing data—including leads, campaigns, pipeline, accounts, and contacts - enabling reliable reporting, planning, and strategic initiatives.

As an advanced Salesforce and marketing technology expert, you will guide Marketing, BDR, and Business Development teams in effective system utilization, campaign tracking, lead management, and training, ensuring alignment across global GTM teams and cross-functional partners.
Additionally, this role spearheads AI-driven advancements by leveraging automation and intelligent analytics to streamline marketing workflows, improve demand generation effectiveness, and enhance operational agility.

Marketing & Pipeline Operations

• →Own and optimize lead lifecycle management, from campaign engagement through qualification and routing to BDR/Sales
• →Partner with Marketing to track and improve campaign performance, lead quality, and pipeline contribution
• →Develop and maintain dashboards focused on MQL → SQL conversion, pipeline velocity, and attribution
• →Identify gaps in funnel performance and recommend improvements to campaign and targeting strategies

Business Development Operations

• →Support BDR/SDR teams with process design, reporting, and pipeline tracking
• →Optimize lead routing, enrichment, and prioritization frameworks to improve conversion outcomes
• →Partner with BD leadership on performance insights, territory alignment, and activity tracking
• →Drive consistency in outbound motion reporting and pipeline generation effectiveness

Data, Systems & Technology

• →Own CRM and marketing automation data governance, ensuring accuracy across campaigns, leads, and accounts
• →Manage and optimize integrations across Salesforce, marketing automation platforms, and sales engagement tools
• →Build scalable reporting frameworks that connect marketing activity to pipeline and revenue outcomes
• →Leverage AI and automation to improve campaign execution, lead scoring, and data enrichment processes

Insights, Reporting & Analytics

• →Deliver actionable insights through pipeline analytics, campaign attribution, and funnel performance reporting
• →Build executive-level dashboards that provide visibility into pipeline health and marketing ROI
• →Translate data into clear recommendations for Marketing and Business Development leaders

Cross-Functional Collaboration

• →Partner with Marketing, Business Development, Sales, Finance, and IT to align systems and processes
• →Act as a strategic advisor to Marketing and BD leadership on operational improvements and scalability
• →Ensure strong alignment between marketing programs and business development execution

• 7+ years of experience in Marketing Operations, Business Development Operations, Revenue Operations, or GTM Operations within a high-growth SaaS organization
• Strong experience supporting marketing campaigns, demand generation, and pipeline development functions
• Advanced expertise with Salesforce CRM, reporting, and process optimization
• Experience working with marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
• Strong analytical mindset with the ability to transform data into actionable insights
• Proven ability to drive process improvements, automation, and adoption across GTM teams
• Excellent cross-functional collaboration and stakeholder management skills

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.