Campaign & KOLs Specialist

If you are looking for a career that moves as fast as you do, you’ve come to the right place. Decathlon is a global sports leader covering everything from Production and Supply to Retail. We are rapidly expanding across Thailand and searching for dynamic, reliable, and sports-passionate individuals to join our team.

As our Campaign & KOLs Specialist, you will lead the development of high-impact marketing campaign strategies, ensure strategic consistency across all channels, and foster innovation to define frameworks that elevate campaign performance. Within this scope, you will also drive business growth by mastering our KOLs & Influencer strategies to maximize brand relevance and engagement. 

• →Lead the development of high-level marketing campaign strategies based on customer insights and business priorities.
• →Define clear campaign objectives, audience segmentation, and core messaging to maximize target reach.
• →Conduct competitive and market landscape analysis to formulate informed and winning strategies.
• →Translate global and high-level campaign strategies into implementable, multi-channel action plans to meet GMV objectives.

• Develop and execute KOLs/Influencer strategies that seamlessly align with core marketing campaigns to boost brand awareness and conversion.
• Recruit, build, and nurture a strong network of KOLs, Content Creators, and Micro-influencers whose lifestyles resonate with Decathlon's Brand DNA.
• Brief creators, control content quality, and track deliverables to ensure campaign execution matches the timeline perfectly.
• Negotiate contracts, manage terms, and oversee the KOL budget to maximize cost efficiency and Return on Investment (ROI).

• Act as the Central Coordinator, collaborating seamlessly with key internal teams Retail, Commercial, and Digital to align and drive campaign success together.
• Clearly communicate campaign directions, frameworks, and milestones to ensure all internal departments are aligned and operationally confident.
• Manage and foster strong relationships with all stakeholders, ensuring smooth and obstacle-free project workflows.

• Campaign Excellence: 100% on-time and in-budget campaign delivery across all channels while staying on-strategy and delivering actionable post-campaign insights.
• Business & GMV Impact: Measurable growth in total GMV and revenue driven directly by marketing campaigns.
• KOLs Performance & ROI: High influencer effectiveness (Reach, Engagement, Conversion) achieved through optimal cost efficiency, strict timeline adherence, and 100% alignment with brand guidelines.
• Team Alignment: Seamless collaboration and 100% operational readiness among internal teams (Retail, Commercial, Digital) and external teams to execute campaigns & KOLs on-time.

• Campaign & KOLs Expert: Proven experience in marketing campaign planning and KOLs/Influencer management (Experience in Retail or E-commerce industries is a strong plus).
• Data-Driven Planner: Strong strategic sense with the ability to turn customer data and insights into actionable campaign ideas.
• Master of Collaboration & Negotiation: Exceptional communication skills with a proven track record of negotiating and convincing agencies, KOLs, and cross-functional internal teams (Retail, Commercial, Digital).
• Daring & Trend-Setter: A bold thinker who loves to learn, experiment with new ideas, adapt to changes, and stay ahead of social media trends.
• Entrepreneurial Sport Lover: An proactive individual with an entrepreneurial mindset, and a true passion for playing sports or outdoor activities! (Because we are Decathlonians!)