PAID MEDIA SPECIALIST -RSA

• Develop, implement, and optimise paid media campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Execute campaigns aligned to broader marketing objectives and business goals.
• Monitor campaign performance and analyse key metrics to identify optimisation opportunities.
• Conduct A/B testing of ad creatives and landing pages to improve campaign effectiveness.
• Perform keyword research and audience segmentation to enhance targeting and engagement.
• Assist with budget allocation and management across multiple campaigns.
• Monitor daily budget pacing and provide regular performance updates.
• Partner with marketing, brand, and digital teams to align campaign activity with strategic initiatives.
• Collaborate with content creators and designers to develop compelling advertising assets.
• Stay informed of industry trends, platform updates, and emerging paid media opportunities.
• Prepare detailed campaign reporting and provide actionable insights and recommendations.
• Utilise analytics tools to evaluate performance and inform future campaign strategies.
• Independently manage campaign setup, optimisation, troubleshooting, and ongoing performance management.
• Conduct quality assurance checks to ensure campaigns are delivering against agreed KPIs.
• Lead stakeholder discussions, present campaign performance reports, and communicate recommendations.
• Manage day-to-day stakeholder engagement and campaign communications.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

• Approximately 4+ years of hands-on experience managing paid media campaigns across paid search, display, and social advertising channels.
• Demonstrated experience developing and executing data-driven paid media strategies.
• Proven experience managing campaign budgets and delivering ROI against key performance indicators.
• Strong working knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic platforms, and related advertising technologies.
• Advanced analytical skills with experience using Google Analytics and Excel.
• Hands-on experience with Google Tag Manager (GTM), Google Analytics 4 (GA4), and advertising platform pixels.
• Understanding of attribution models, UTM parameters, GCLID, and FBCLID.
• Experience within B2B marketing and lead generation environments.
• Experience compiling and analysing paid advertising reports and delivering actionable recommendations.
• Demonstrated ability to work autonomously and manage campaign execution with minimal supervision.
• Confidence presenting campaign results and engaging stakeholders.
• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Relevant certifications in LinkedIn Ads, Google Marketing Platform, Meta, and Google Analytics preferred/required.

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