Senior Content Strategist

• →Own and evolve organic content strategy across Instagram, TikTok, YouTube, and emerging channels, defining content pillars, brand voice, and channel-specific playbooks.
• →Build an organic content machine, designed around producing viral content.
• →Architect and own email and lifecycle marketing strategy (Klaviyo, Mailchimp, or similar), including segmentation, automation flows, and campaign calendar.
• →Design and lead the content production workflow, including AI-assisted tools, directing the Marketing Coordinator and any future hires rather than personally producing daily content.
• →Manage and grow our Discord community, engaging with customers who are looking for an interactive community and to engage with our brand’s services.
• →Build measurement frameworks connecting content and email performance to audience growth and revenue.
• →Partner with leadership on creator partnerships, product drops, and in-store event storytelling, translating brand moments into content strategy.
• →Represent content strategy in retail launch planning and other cross-functional initiatives.

• Complete a full audit of existing content, social channels, and email flows, identifying structural gaps, not just quick wins.
• Deliver a documented content strategy and 6–12 month roadmap, including channel-specific goals.
• Stand up or formalize a content workflow with the Marketing Coordinator, including AI-assisted production.
• Launch or optimize foundational email/lifecycle campaigns with clear before-and-after benchmarks.
• Contribute strategic direction, not just creative assets, to the retail launch.

• Growth in owned organic audience and engagement against strategy-defined targets.
• Email program performance and revenue contribution.
• Maturity and efficiency of the content workflow and team you build.
• Evidence of strategic judgment, prioritization, and channel development.

Content is the heartbeat of Gamer's Choice. This role ensures our organic presence is built on a durable strategy, not just daily output, so our audience growth, email revenue, and brand excitement compound over time. By owning workflow design with the Marketing Coordinator and leveraging AI tools, the Content Strategist keeps our content engine fast, efficient, and built to scale.

• 5 - 8+ years in content marketing, social strategy, or brand content, with direct experience building an organic content program from the ground up, not only operating or scaling an existing one.
• Experience developing and executing viral and trending content strategies across social media, identifying cultural moments and platform trends to drive audience growth and engagement. 
• A track record designing content strategy and systems, not solely producing content personally.
• Experience managing or mentoring content producers or coordinators.
• Deep fluency in organic platform mechanics and algorithms across Instagram, TikTok, and YouTube.
• Experience with email/lifecycle marketing platforms (Klaviyo, Mailchimp, or similar) at a strategic level, and experience utilizing AI tools/tech to enhance content strategy and implementation.
• Comfortable directing video/content production; hands-on filming and editing ability is a plus, not a requirement.
• Nice to have: experience in collectibles, gaming, or creator partnerships; familiarity with TCG culture.

Gamer’s Choice is an equal opportunity employer. We acknowledge and honor the fundamental value and dignity of all individuals. We pledge ourselves to crafting and maintaining an environment that respects diverse traditions, heritages, and experiences. Gamer’s Choice is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.