Senior Regional Head, Agency Distribution - East Coast (GETB)

The Senior Regional Head (SRH) is responsible for driving agency sales performance, recruitment growth, and leadership development within the assigned region. Reporting to the Head of Agency Sales, this role plays a critical leadership position in executing national agency strategies at the regional level while ensuring sustainable growth, productivity, and operational excellence across the agency force.

Key Responsibilities

• Drive and manage agency performance by analysing key metrics (production, activity, productivity) and ensuring Takaful agents achieve or exceed annual targets.

• Provide performance coaching and intervention by conducting regular reviews with agents and leaders, identifying performance gaps, and implementing corrective action plans to uplift underperforming segments.

• Lead recruitment and agency expansion efforts by working closely with agency leaders to attract, select, and onboard high-potential Takaful agents, ensuring sustainable growth of the agency force.

• Design and implement customised development programmes tailored to agency needs, focusing on improving recruitment effectiveness, sales skills, and leadership capabilities.

• Engage and motivate agency force through regular communication, motivational presentations, and recognition initiatives to build a high-performance and results-driven culture.

• Prepare and present regular performance reports and insights to management, providing actionable recommendations to drive continuous improvement.

• Lead, coach, and develop Junior Regional Heads by setting clear performance targets, strengthening recruitment and activation strategies, and ensuring disciplined execution to drive sustainable growth of the FAST team.

• Collaborate with internal stakeholders (e.g., operations, training, recruitment teams) to resolve operational challenges and improve overall agency efficiency and experience.

• Undertake strategic and ad-hoc initiatives as assigned to support agency transformation, business growth, and organisational priorities.

• Diploma or Degree in any discipline with 8–10 years of progressive experience in agency sales, business development, or distribution management, preferably within financial services, Takaful, or insurance.

• Proven track record in leading agency or sales teams and delivering sustained performance against business and recruitment targets.

• Strong capability in strategic planning, performance governance, and translating strategy into effective field execution.

• Demonstrated excellence in people leadership, including coaching, talent development, and building leadership pipelines.

• Results-oriented leader with sound commercial acumen and data-driven decision-making.

• Highly effective in stakeholder management, cross-functional collaboration, and issue resolution.

• High level of professional integrity, accountability, and alignment with organisational values.

• Adaptive and forward-looking leader with the ability to drive change, continuous improvement, and organisational transformation.