In-Market Campaign Manager - Viya and CI

As the In-Market Campaign Manager - Viya and CI, you will be a key marketing partner to Sales, helping translate business priorities, customer needs and market dynamics into impactful marketing programs.

Working as part of the Asia Pacific Marketing team, you will focus primarily on Japan, with some support across Korea and Greater China, driving campaigns across industries with a particular focus on SAS Viya.

You will connect regional and global marketing programs with local market needs, adapting and executing campaigns in Japanese while identifying opportunities for locally developed programs that drive customer reach, pipeline and revenue impact.

• →Partner closely with Sales leaders and other senior stakeholders to understand business priorities, pipeline needs, customer challenges and market opportunities.
• →Plan, localize and execute integrated marketing campaigns in Japan, including face-to-face programs, webinars and other campaign activities.
• →Adapt regional and global campaign programs for the Japanese market, ensuring messaging, content and execution resonate with local customers.
• →Identify opportunities for in-market programs where regional or global campaigns do not fully address local needs.
• →Work across functions and markets to coordinate campaign planning and execution, primarily supporting Japan with collaboration across Korea and Greater China.
• →Develop strong working relationships with technology partners, industry analysts, channel partners and other relevant stakeholders.
• →Use market research, campaign data and customer insights to evaluate opportunities and improve campaign effectiveness.
• →Measure campaign performance, including customer reach, pipeline contribution and influence on revenue.
• →Represent local market needs and Sales feedback to regional teams, helping shape future marketing programs and investment decisions.
• →Manage multiple initiatives independently while collaborating effectively within a regional and global environment.
• →Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
• →Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

• Bachelor's degree, preferably in Marketing, Business or a related discipline.
• Proven experience in B2B technology marketing and campaign management.
• Hands-on experience planning and executing integrated campaigns, including in-person events and webinars.
• Experience localizing and executing regional and global marketing programs for the Japanese market.
• Strong stakeholder-management skills, including confidence working with senior Sales leaders, including VP-level stakeholders.
• Strong understanding of Marketing and Sales alignment and how marketing programs contribute to pipeline and revenue.
• Experience marketing data, AI, cloud or enterprise technology solutions is highly desirable.
• Experience working with technology ecosystems, channel partners and/or industry analyst organizations would be advantageous.
• Strong research, analytical and data interpretation skills.
• An independent thinker who can identify local opportunities, develop recommendations and move programs from concept to execution.
• Strong project management, organizational and communication skills.
• Native-level Japanese language proficiency and excellent English communication skills to work effectively with local, regional and global stakeholders.

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. 

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