Paid Media Specialist (Programmatic & Display)

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere. 

As a Paid Media Specialist (Programmatic & Display), you will be working on

• Lead display and programmatic strategy and execution across The Trade Desk, Google Demand Gen, and other DSPs and display networks, driving qualified demand for our IT products.
• Build, launch, and optimize campaigns end to end, including audience and contextual targeting, retargeting, bidding, frequency, and inventory selection.
• Manage budgets and pacing, adjusting as performance shifts to maximize ROI, pipeline, and revenue.
• Run an experimentation roadmap (A/B, multivariate, incrementality, holdout, creative, and landing page tests) and share learnings through playbooks.
• Develop first-party and third-party audience strategies, including account-based and lookalike audiences, with marketing operations and analytics.
• Partner with creative, web, product marketing, marketing operations, and analytics to improve messaging, conversion paths, lead quality, and attribution.
• Monitor traffic quality, viewability, brand safety, and invalid traffic, and address issues promptly.
• Report on efficiency, pipeline, and revenue, turning data into clear recommendations.
• Ensure compliance with privacy and advertising policies (GDPR, CCPA, consent management).

As a Paid Media Specialist (Programmatic & Display), your background will look like

• 3+ years managing display and programmatic campaigns, ideally in B2B SaaS.
• Hands-on experience with The Trade Desk and Google Demand Gen (or Google Display & Video 360), including campaign build, targeting, bidding, and optimization.
• Demonstrated results driving pipeline or revenue growth while improving efficiency (ROAS, cost per qualified lead).
• Experience managing budgets and pacing against pipeline, revenue, or ROAS goals.
• Fluency in English and the ability to present results clearly to a variety of audiences.
• Experience running structured A/B and multivariate tests and turning results into next steps.
• Analytical skills with Excel or similar tools, GA4, and a BI tool such as Looker or Tableau.
• Working knowledge of pixels, UTMs, tag management, and CRM or marketing automation (Salesforce, Marketo, or similar).
• Initiative, accountability, and a collaborative approach in an evolving environment.
• English proficiency (B2 level or higher), with the ability to collaborate, communicate, and write in a professional environment
• Nice to have: experience with ABM or intent-data platforms (such as 6sense), native, connected TV, or audio channels, or marketing B2B, IT, SaaS, or remote support solutions.