Marketing Operations Manager

Job Summary

HouseWorks is seeking a highly organized Marketing Operations Manager to bring structure, consistency, and accountability to marketing across our in-house brands. This role manages the project calendars, systems, and assets that keep campaigns running smoothly, from planning and execution through performance analysis, so the marketing team can deliver high-quality work on time and on brand. The ideal candidate is a clear communicator with a keen eye for detail who thrives on keeping complex, multichannel work organized.

Job Responsibilities

Project Management

• Lead marketing projects from kickoff through completion, setting clear scope and priorities, communicating progress and risks to stakeholders, and keeping cross-functional teams aligned on goals, timelines, and budgets
• Projects include website development and reconstruction, internal and external company communications, seasonal campaigns, marketing channel and/or platform migrations, ad management support, and new multichannel marketing campaigns
• Coordinate initiatives with marketing vendors and across operations, sales, and customer service teams to ensure seamless execution

• Evaluate, build, and optimize the marketing technology stack, prioritizing tools and workflows that improve efficiency, scale across brands, and deliver measurable ROI on enterprise marketing initiatives
• Own the accuracy and integrity of the marketing database, ensuring it serves as the single source of truth for listings, campaign deployment, and attribution
• Collaborate with employees and subject matter experts to ensure accuracy and brand ownership across our assets
• Oversee and maintain an organized digital asset library

• Manage relationships with marketing agencies, contractors, and vendors across web development, design, print, and promotional products, overseeing scopes of work, deliverables, timelines, and budgets
• Monitor and respond to internal inbound marketing inquiries
• Escalate customer service or reputational issues to appropriate stakeholders

• Serve as quality control checkpoint, reviewing all content for accuracy, grammar, and brand consistency before publication
• Implement and test for accuracy in marketing attribution across marketing tools that serve our campaigns and data handling
• Track and report on key metrics across dashboards and reports for marketing platforms

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred
• 10+ years of experience in a marketing or healthcare administration role
• Experience in healthcare, home care, or service-based organizations is highly preferred
• Demonstrated experience in project management and familiarity with marketing and healthcare operations tools
• Proficiency with marketing, management, and analytics tools such as HubSpot, Asana, Telephony, Google Products, WordPress, or similar platforms
• Strong understanding of corporate marketing operations for a multi-state, multi-site organization
• Exceptional written communication, proofreading, and copy-editing skills
• Experience managing team members and collaborating across departments
• Ability to manage multiple priorities, deadlines, and brands against deadlines and production schedules

• Full-time remote-based position
• Travel may constitute approximately 5% of the role, depending on business needs, company events, or annual trainings

• Must remain in stationary position for long periods of time at desk or computer
• Requires occasional standing, sitting, walking; using hands to finger, handle, or feel objects, tools or controls; reaching with hands and arms; climbing stairs; hearing; talking

• 401k
• Medical, Vision & Dental Insurance
• PTO, Sick Time, Floating Holidays

HouseWorks is an Equal Opportunity Employer. We do not discriminate against race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability or genetic information.