Digital Marketing Specialist (004 - 1417)

​​Looking for Philippines-based candidates

Job Role: Digital Marketing Specialist

Compensation range: $2,500 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

• →Digital Marketing Strategy: Assist in developing and implementing digital marketing strategies aligned with business objectives, target audiences, and lead generation goals.
• →Campaign Management: Plan, execute, and optimise digital marketing campaigns across relevant channels to increase awareness, engagement, and conversions.
• →Social Media Management: Manage and maintain the company's social media presence, particularly LinkedIn, through content planning, publishing, audience engagement, and performance monitoring.
• →Content Creation: Create compelling marketing content, including social media posts, email campaigns, website copy, articles, and other promotional materials.
• →Email Marketing: Develop and manage email marketing campaigns, including audience segmentation, copywriting, scheduling, follow-ups, and performance analysis.
• →Lead Generation Support: Collaborate with the team to support lead generation initiatives through targeted content, campaign messaging, landing pages, and other digital marketing activities.
• →Website and Landing Page Optimisation: Review website content and landing pages to improve user experience, engagement, and conversion rates.
• →SEO Support: Conduct keyword research and implement basic on-page SEO practices to improve search visibility and organic traffic.
• →Analytics and Reporting: Monitor key marketing metrics, prepare performance reports, and provide actionable recommendations based on campaign results.
• →Campaign Optimisation: Identify opportunities to improve content performance, audience targeting, messaging, and conversion rates through testing and ongoing refinement.
• →Brand Consistency: Ensure marketing materials and communications maintain a consistent brand voice, visual identity, and professional standard.
• →Marketing Research: Research target audiences, industry trends, competitors, and relevant marketing opportunities to inform campaign planning.
• →Cross-Functional Collaboration: Coordinate with internal stakeholders to align marketing activities with sales priorities and overall business goals.

• At least 2–3 years of experience in digital marketing, campaign management, content marketing, or a similar role.
• Demonstrated experience planning and executing digital marketing campaigns across multiple channels.
• Strong copywriting and content creation skills, with the ability to communicate clearly and persuasively to a B2B audience.
• Experience managing LinkedIn or other professional social media channels for business growth and brand awareness.
• Working knowledge of email marketing, lead generation, and audience segmentation.
• Familiarity with SEO fundamentals, website optimisation, and landing page best practices.
• Ability to interpret marketing data, track KPIs, and use insights to improve campaign performance.
• Experience with digital marketing and analytics tools such as Google Analytics 4, Google Search Console, Canva, email marketing platforms, and social media scheduling tools.
• Strong organisational and time management skills, with the ability to manage competing priorities and meet deadlines.
• Excellent written English and attention to detail.
• A proactive, resourceful, and self-motivated approach to working remotely.
• Ability to work independently while collaborating effectively with a remote team.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)