Events Audience Development Manager

• Attendee acquisition strategy and execution
  • Develop and execute attendee recruitment plans for each China event, with clear registration, attendance, and audience-mix targets.
  • Lead end-to-end acquisition campaigns across email, WeChat (official accounts, groups, and direct outreach), digital, and tele-outreach channels.
  • Adapt messaging and outreach to local business culture, platform preferences, and etiquette, so invitations resonate with senior executives.
• Team leadership and development
  • Lead, coach, and develop the China audience development team, setting clear goals, campaign ownership, and performance expectations.
  • Build a high-performance culture through regular one-to-ones, structured feedback, and defined career development paths.
  • Allocate workload and resources across concurrent events, and set up repeatable processes, playbooks, and quality standards for campaign execution and tele-outreach.
  • Act as the bridge between the China team and regional and global colleagues, ensuring local priorities are heard and global standards are followed.
• Data quality and audience database management
  • Own the quality of China audience data, including accuracy, completeness, consistency, and de-duplication across all systems.
  • Build and maintain audience databases aligned to target profiles (CIOs, IT leaders, and business decision-makers), segmented by industry, seniority, company type, and region.
  • Define and enforce data standards, including field structures, validation rules, and regular data hygiene cycles.
  • Ensure all data collection, storage, and outreach comply with China's data privacy and marketing regulations, including PIPL, and IDC's global policies.
  • Track data quality metrics (bounce rates, contact accuracy, opt-out rates, enrichment coverage) and report on improvements over time.
  • Oversee data partners and vendors, holding them to quality, compliance, and delivery standards.
• Funnel optimization and performance
  • Optimize the funnel from invitation to registration to attendance, and apply findings across the portfolio.
  • Analyze acquisition performance, ROI, and engagement metrics, and recommend continuous improvements.
  • Report regularly on progress against targets to regional and global leadership.
• Collaboration and vendor management
  • Partner with marketing, sales, and content teams to define attendee mix and value propositions for each event.
  • Align with regional and global teams on event positioning, business goals, and CRM and registration platform standards.
  • Manage vendors, agencies, and local partners for campaign execution.

• Bachelor's degree in Marketing, Communications, or Business (Master's preferred).
• 6–8 years of experience in B2B marketing, audience acquisition, or event marketing, including at least [2–3] years managing a team.
• Demonstrated commitment to data quality, with experience building or enforcing data standards and working with large B2B contact databases.
• Strong expertise in CRM and marketing automation tools (Salesforce, HubSpot, Marketo, or equivalent) and data-driven marketing.
• Proven ability to execute campaigns targeting senior-level audiences in the China market, with hands-on experience in WeChat-based outreach.
• Solid understanding of China's data privacy and marketing compliance requirements.
• Fluency in Mandarin and English, written and spoken, for working with local audiences and global stakeholders.
• Excellent communication, stakeholder management, and analytical skills.
• Adaptable, results-oriented, and self-motivated.
• Good in English as added value

• Travel: Up to 10–15%, for major events and on-site management within China and occasionally to regional or global meetings.
• Work model: Hybrid

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify. 

If this role relocates to a different country, the salary range will be updated to reflect that country's range, rather than a currency conversion of the original range.

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