Instrumentl2h ago

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Senior Content Marketing Manager

United StatesRemoteFull-timesenior

OtherContent Marketing Manager

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Quick Summary

Overview

Hello, we’re Instrumentl. 👋 Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We’re fixing that. Instrumentl is a profitable,

Technical Tools

OtherContent Marketing Manager

Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We’re fixing that.

Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they’ve moved over $1 billion through our platform.

We’re doubling year over year, customers love us (NPS 65+, Ellis PMF 60+), and we’re hiring people who want to build something that matters.

We’re hiring a Senior Content Marketing Manager, reporting to the Senior Product Marketing Manager, to own Instrumentl’s content ecosystem as we evolve from a grant discovery tool into a full-lifecycle grant operating system. You’ll steward our editorial vision and brand voice across every channel, drive full-funnel growth, and shape how nonprofits discover and trust Instrumentl as the platform they can’t live without.

Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter

Guide keyword and topic strategy, set the bar for editorial quality, and develop subject matter expertise in grants and nonprofit fundraising

Stay current on how generative search is reshaping content distribution and bring a POV on what to test

Develop and steward Instrumentl’s editorial vision and brand voice across blog, newsletter, social, and events

Build and run a content calendar where every asset earns its keep, turning one webinar or report into downstream pieces across channels

Get hands-on with the highest-leverage work: original research, product copy, and flagship pieces where editorial judgment matters most

Partner with product marketing and growth on ad campaigns, gated assets, landing pages, sales collateral, and nurture sequences

Set up AI workflows the rest of the team can use to draft and QA on-brand copy quickly without diluting our voice

Manage a roster of freelancers and agencies to execute at scale

6+ years of experience in content marketing or content strategy

Experience owning both demand-gen content (SEO, gated assets) and editorial/brand-building content (thought leadership, original research)

SEO and GEO fluency: keyword strategy, on-page execution, and technical SEO basics

Strong writer with editorial judgment: you can spot AI slop, surface-level filler, or a clunky sentence at a glance

Ability to quickly develop subject matter expertise in a complex domain through research and SME interviews

Nice to Have

~1 min read

Experience with nonprofit, social impact, or mission-driven organizations

Background in grants, fundraising, or nonprofit operations

Experience managing freelancers and agency relationships

For US-based candidates, the target salary range for this role is $125,000 – $155,000 USD, plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably.

What We Offer

~1 min read

100% covered health, dental, and vision insurance for employees (50% for dependents)

Generous PTO, including parental leave

401(k)

Company laptop and home-office stipend

Bi-annual company retreats

Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.

Instrumentl is an equal opportunity employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. We encourage candidates from all backgrounds to apply. If you need a reasonable accommodation during the application or interview process, please let us know.

✓100% covered health, dental, and vision insurance for employees (50% for dependents)

✓Generous PTO, including parental leave

✓401(k)

✓Company laptop and home-office stipend

✓Bi-annual company retreats

Location & Eligibility

Where is the job

United States

Remote within one country

Who can apply

Listing Details

Posted: May 21, 2026
First seen: May 21, 2026
Last seen: May 21, 2026

Posting Health

Days active: 0
Repost count: 0
Trust Level: 68%
Scored at: May 21, 2026

Signal breakdown

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Apply for this position

Instrumentl

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Backed by years of personal and professional experience in the nonprofit and academic arenas, our team came together to create the most comprehensive source of grant and funder data in the world, and designed it around the needs of our community.

Employees

Founded

2014

Domain

Jobs

External application · ~5 min on Instrumentl's site

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