Marketing Manager

AustraliaRemoteFull-timemid

MarketingMarketing Manager

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Key Responsibilities

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Requirements Summary

At least 5 years of professional marketing experience, including previous experience in a Marketing Manager or equivalent role. Strong expertise in product marketing, performance marketing,

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MarketingMarketing Manager

As a Marketing Manager, you will drive growth and marketing performance across a portfolio of online higher education programs in a dynamic EdTech environment. You will take ownership of end-to-end marketing strategies, combining product marketing, performance marketing, and commercial insights to attract prospective students and increase enrolments. Working closely with internal specialists, university partners, and cross-functional teams, you will develop integrated campaigns that deliver measurable business results. You will use data analytics and market insights to optimize the entire student journey, from initial awareness and lead generation through to application, enrolment, and re-enrolment. This role offers the opportunity to combine strategic thinking, creativity, and hands-on execution while contributing to greater access to quality education. You will join a collaborative, people-focused organization that encourages innovation, professional development, and continuous improvement.

Own and execute marketing strategies for a portfolio of online degree programs, ensuring lead generation, application, and enrolment targets are consistently achieved.
Develop a strong understanding of each program, its target audiences, market trends, and competitive landscape to inform effective marketing strategies.
Plan, coordinate, execute, and optimize integrated marketing campaigns across paid, owned, and earned channels.
Collaborate with specialist teams across media, content, design, SEO, events, and communications to develop and deliver impactful marketing initiatives.
Monitor and analyze marketing funnel performance, using data-driven insights to identify opportunities, improve conversion rates, and enhance student outcomes.
Work closely with admissions, student success, and university stakeholders to identify opportunities, address challenges, and improve the overall student journey.
Manage marketing budgets, forecasts, and performance reporting, ensuring effective resource allocation and proactively identifying commercial risks and growth opportunities.
Implement testing, experimentation, and continuous optimization initiatives to improve campaign effectiveness and adopt marketing best practices.
Build and maintain strong relationships with university partners and internal stakeholders, ensuring strategic alignment and a high-quality partner experience.
Translate marketing performance insights into actionable recommendations that support program growth and broader commercial objectives.

Requirements

~2 min read

At least 5 years of professional marketing experience, including previous experience in a Marketing Manager or equivalent role.
Strong expertise in product marketing, performance marketing, or full-funnel campaign management.
Proven track record of driving growth and achieving measurable commercial outcomes across complex customer acquisition or student enrolment journeys.
Experience using marketing analytics platforms, including Google Analytics, CRM systems, and reporting dashboards to monitor performance and guide strategic decisions.
Strong understanding of integrated marketing strategies, campaign planning, lead generation, conversion optimization, and audience engagement.
Excellent stakeholder management skills, with the ability to influence, communicate, and collaborate effectively across multiple internal teams and external partners.
Strong project management capabilities, including the ability to coordinate multiple campaigns, manage competing priorities, and deliver projects on time.
Excellent written and verbal communication and presentation skills.
Analytical and commercially minded approach, with a strong interest in data-driven decision-making, experimentation, and continuous improvement.
Ability to combine strategic thinking with hands-on campaign execution in a fast-paced and collaborative environment.
A tertiary qualification in Marketing, Business, Communications, or a related discipline.
Genuine interest in education and a motivation to contribute to initiatives that expand access to high-quality learning opportunities.
Must currently reside in Australia and hold full Australian working rights.