Senior Paid Social Specialist

Build, launch, manage, and optimize paid social campaigns, primarily through Meta Ads, with additional execution across TikTok and Pinterest.

Manage campaign structures, audience segmentation, targeting, retargeting, budgets, bidding strategies, placements, and conversion objectives.

Monitor campaign performance and identify opportunities to improve efficiency, scale investment, and drive profitable growth.

Analyze key performance metrics, including ROAS, CPA, CAC, CTR, CPM, conversion rates, and revenue.

Conduct ongoing tests across audiences, creative formats, messaging, placements, and campaign structures.

Identify underperforming campaigns and implement data-driven optimization strategies.

Work closely with Growth Strategists to translate client objectives and broader growth strategies into effective campaign execution.

Monitor budget pacing and ensure advertising spend is allocated efficiently.

Evaluate creative performance and share insights and recommendations with relevant internal teams.

Maintain accurate campaign documentation, performance tracking, and reporting.

Stay up to date with advertising platform developments, policies, and paid social best practices.

At least 5 years of hands-on paid social advertising experience, preferably managing campaigns for eCommerce or direct-to-consumer (DTC) brands.

Advanced practical expertise in Meta Ads Manager, the primary platform for this role.

Experience managing six-figure monthly advertising budgets.

Strong understanding of campaign architecture, audience segmentation, prospecting, retargeting, bidding strategies, and budget allocation.

Proven ability to interpret campaign data and make informed optimization decisions.

Solid knowledge of eCommerce performance metrics, including ROAS, CPA, CAC, and revenue attribution.

Experience managing multiple campaigns or client accounts simultaneously.

Ability to work independently, take ownership of campaign execution, and prioritize effectively.

Strong communication and collaboration skills, particularly when working with Growth Strategists.

Advanced English proficiency (C1 or C2), both written and spoken.

Availability to maintain meaningful working-hour overlap with U.S. business hours.

Hands-on experience managing campaigns through TikTok Ads and Pinterest Ads.

Experience working with established or high-growth eCommerce brands.

Familiarity with Shopify and eCommerce analytics environments.

Understanding of full-funnel marketing strategies and the relationship between paid media, customer acquisition, and profitability.

Experience with attribution, conversion tracking, and performance measurement tools.

Previous experience in a performance marketing agency environment.

Fully remote position based in Brazil.

Full-time employment.

Opportunity to work with a portfolio of established and high-growth eCommerce brands.

Collaboration with specialists across paid media execution, growth strategy, and marketing measurement.

Exposure to a performance-focused environment combining paid media, advanced measurement practices, and proprietary reporting tools.