Field Sales Enablement Manager

Location: London 

Reports to: Senior Manager, Sales Enablement

The Field Sales Enablement Manager is responsible for designing, delivering, and optimizing enablement programs that elevate the performance, productivity, and consistency of the Field Sales Teams across a region. This role partners with Field Sales Leadership & Operations, cross‑functional stakeholders, and subject matter experts to ensure that the Field Account Executives are equipped with the skills, content and knowledge needed to drive revenue growth and execute effectively in their territories.

Act as the Enablement Business Partner for the region and by utilizing your “on-the-ground” analysis and deep understanding of the business landscape identify gaps, prioritize opportunities, and develop actionable solutions and proactively make recommendations to regional sales leadership. Advocate effectively for your region by building a compelling case for necessary resources and support, ensuring alignment with the Enablement team.

Collaborate with the Enablement Team Manager to build and execute comprehensive enablement strategies focused on prospecting, territory management, solution selling, and deal closure.

Create and facilitate onboarding programs tailored to the needs of Field Sales Account Executives, and skill‑development workshops focused on converting knowledge into skills through flipped classroom, roleplays, simulations, and field‑based learning such as ride‑alongs and in‑territory coaching sessions.

Develop high‑impact enablement assets—including playbooks, territory planning frameworks, pitch decks, objection‑handling guides, demo scripts, and customer conversation frameworks—to support consistent and effective selling.

Partner with Product, Marketing, Operations, and regional Sales Leadership to ensure alignment in messaging, product positioning, and go‑to‑market strategies across territories and segments.

Provide targeted coaching to Field Sales Account Executives to strengthen prospecting, presentation, negotiation, and pipeline management capabilities.  Conduct regular ride‑alongs and shadowing sessions, offering structured feedback immediately after customer meetings to reinforce best practices and drive behavioral change.

Build and maintain certification programs and competency models to ensure Field Sales teams meet performance standards and adhere to sales methodologies.

• Contributing as part of the wider team to achieve organisational objectives even if this means doing things that aren’t strictly within the scope of your role.

• Certification Success Rate: High pass rates for new hires and current team members on role-specific certifications.
• Onboarding Completion Rate: Ensuring new hires complete all training and are certified within expected timelines.
• Participant Satisfaction Score: High feedback scores reflecting relevance and quality of training programs.
• Knowledge Retention and Application: Evidence of skill application in daily work through follow-up evaluations and manager feedback.
• Training Quality and Engagement: Regular improvements to training materials based on feedback, resulting in increased engagement and knowledge retention.

• 3-5 years experience in delivering enablement programs for Field Sales, Outside Sales Teams,  Outbound Sales Motions, preferably in global SaaS companies;
• Experience in evaluating the effectiveness of enablement programs and their impact on business critical metrics such as pipeline growth, win rates, quota attainment, and revenue generation;
• Experience in working with data to extract useful, actionable insights;
• Proven track record of creating field sales enablement content and tools that drive behavioral change and performance improvement.

• Strong understanding of the Field Sales function, including prospecting strategies, territory management, solution selling, and deal progression;
• Knowledge of hospitality industry and their unique sales considerations is a plus;
• Ability to extract actionable insights from data and clearly articulate these insights to stakeholders;
• Excellent presentation and facilitation skills with the ability to engage and influence at all levels;
• Strong content creation skills to develop compelling enablement materials tailored for field environments;
• Understanding of sales methodologies, CRM systems (particularly Salesforce), and sales technology;
• Collaborative mindset with the ability to work cross-functionally across multiple teams and time zones;
• Strategic thinking combined with attention to detail in program execution;
• Adaptable and entrepreneurial approach to enablement in fast-paced, target-driven environments.