Senior Corporate Director of Revenue Strategy

The Senior Corporate Director of Revenue Strategy leads the day-to-day revenue management function, overseeing the development, execution, and optimization of strategies that drive revenue growth, profitability, and market share across the hotel portfolio. This role provides direct leadership and direction to the revenue team, ensuring strong analytical capabilities, strategic thinking, consistent execution, and accountability for results. Leverage AI and emerging technologies to improve forecasting, optimize pricing strategies, and identify performance gains.

• Leads and manages the day-to-day activities of the Corporate Revenue Strategy team, providing direction, coaching, mentorship, and performance management. Establishes clear expectations, promotes accountability, and develops the team's analytical, strategic, and technical capabilities.
• Oversees the development, implementation, and ongoing execution of revenue management strategies across the hotel portfolio. Ensures strategies are consistently evaluated and adjusted based on changing market conditions, demand patterns, competitive activity, and business objectives.
• Possesses strong knowledge of the strategic toolbox including Lighthouse BI, Rate Insight, Amadeus tools including AG360, D360, Kalibri's Humminbird Platform, OTA Toolbox options, and GDS/Segment marketing tactics. This is in addition to major brand CRS, RMS and Reporting Suite capabilities.
• Directs transient revenue strategies to maximize occupancy, ADR, RevPAR, and market share. Evaluate booking patterns, demand trends, booking windows, length of stay, room type performance, and pricing opportunities to optimize revenue production.
• Oversees group pace, booking trends, and future demand to ensure appropriate pricing, inventory management, and business mix. Partner with Sales and property teams to evaluate group opportunities, displacement, need periods, and overall revenue contribution.
• Manages the revenue forecasting process, ensuring accurate and actionable projections based on current pace, historical trends, market conditions, and future demand. Monitor performance against budget, forecast, prior year, and market benchmarks, identifying risks and opportunities and recommending appropriate adjustments.
• Develops and executes segment-level strategies that optimize business mix and maximize revenue contribution. Evaluate production, profitability, and booking patterns across transient, group, negotiated, wholesale, OTA, and other relevant segments to identify opportunities for growth and improved performance.
• Oversees pricing strategies, rate positioning, inventory controls, length-of-stay restrictions, and room type optimization. Ensures pricing decisions are responsive to market demand, competitive positioning, booking trends, and revenue opportunities.
• Manages and optimizes distribution strategies across direct, brand.com, OTA, GDS, wholesale, and other booking channels. Evaluate channel performance, acquisition costs, production trends, and profitability to improve distribution mix and maximize net revenue.
• Monitors competitive positioning, market share performance, and industry trends to identify opportunities to strengthen each property's competitive position. Utilizes STR and other market intelligence tools to assess performance, identify gaps, and develop strategies to capture incremental demand and market share.
• Identifies opportunities to maximize total revenue through packages, promotions, room upgrades, and ancillary revenue streams, including food and beverage, parking, and other hotel offerings. Partners with property teams to develop strategies that increase total guest spend and overall revenue contribution.
• Oversees revenue reporting, analytical tools, performance dashboards, and key performance indicators to ensure timely and meaningful insights. Continuously evaluates revenue management processes, technology, and reporting capabilities to improve efficiency, accuracy, and strategic execution.
• Works closely with the Commercial Leader, Sales, Marketing, Finance, and property leadership to ensure revenue strategies are aligned with overall business objectives. Communicates performance trends, strategic recommendations, and emerging opportunities while ensuring effective follow-through and execution at the property level.
• Regular, reliable attendance and punctuality is a key component of this position.
• Maintains a professional appearance in accordance with Company standards; wears the appropriate uniform or attire.
• Maintains open and effective communication with team members and management.
• Attends and participates in team meetings.
• Adheres to established safety and emergency procedures and protocols, this includes Company, federal, and state specific regulations and guidelines.
• Completes all required Company training/compliance courses as assigned.
• Adheres to Company standards and maintains compliance with all policies and procedures.
• Performs other related duties and responsibilities as assigned.

• Bachelor's degree from an accredited university or equivalent in a related field.

• A minimum five (5) years of experience in multi property/multibrand hotels.

Oversees and coordinates the department's activities, with a focus on supervisory and organizational goals. While a portion of the time may involve performing tasks similar to those of direct reports, the primary responsibilities are related to management and coordination. Analyzes and resolves issues, establishes work methods, ensures regulatory compliance, and maintains productivity. Uses judgment within established procedures and policies to make appropriate decisions and take necessary actions.

Specific supervisory duties include, but are not limited to the following:

• →Determines and creates policies, procedures, and manuals for direct reports.
• →Establishes objectives and goals for the team.
• →Assigns, monitors, and reviews work; evaluates direct report's performance.
• →Recruits and interviews.
• →Orientates and trains.
• →Issues corrective action and makes recommendations for termination.
• →Investigates and resolves concerns and complaints.
• →Creates department work schedules.
• →Approves time records and time off requests.
• →Proactively assesses risk to establish systems and procedures to protect organizational assets.
• →Ensures compliance with safety regulations.

• This position does not require licenses or certifications.

This position requires the capability to understand and follow both oral and written directions, as well as the ability to communicate effectively with others in English and interact successfully with internal and external customers.

• Advanced knowledge of hotel revenue management principles, including dynamic pricing, demand forecasting, inventory optimization, market segmentation, distribution strategy, and revenue maximization.
• Demonstrated ability to develop, implement, and oversee revenue strategies across a multi-property hotel portfolio, accounting for differences in market conditions, brand requirements, property positioning, and business objectives.
• Advanced analytical and strategic reasoning skills, with the ability to interpret complex data, identify trends, evaluate performance, and translate findings into actionable revenue strategies.
• Advanced understanding of hotel performance metrics, including occupancy, ADR, RevPAR, RevPAR Index (RGI), market penetration, and profitability measures.
• Demonstrated ability to develop and evaluate revenue forecasts, assess business risks, and recommend corrective strategies to achieve financial and operational objectives.
• Demonstrated ability to evaluate group business opportunities, including displacement analysis, contribution margins, business mix, and total revenue potential.
• Proficiency in hotel revenue management systems (RMS), central reservation systems (CRS), business intelligence platforms, and industry reporting tools, with the ability to evaluate data accuracy, system capabilities, and revenue optimization opportunities.
• Working knowledge of artificial intelligence, automation, and emerging revenue management technologies, with the ability to evaluate and apply these tools to improve forecasting, pricing decisions, reporting, and operational efficiency.
• Demonstrated ability to lead, develop, and hold accountable a team of revenue management professionals, including establishing performance expectations, coaching analytical capabilities, and driving consistent execution.
• Strong strategic decision-making skills, with the ability to balance short-term revenue opportunities against long-term profitability, market positioning, and organizational objectives.
• Ability to lead process improvements, technology adoption, and organizational change while maintaining accountability, data integrity, and consistent revenue management practices across the portfolio.
• Proficient in time management; the ability to effectively organize and manage multiple priorities.
• Recognizes an emergency situation and takes appropriate action.
• Able to communicate appropriately and effectively with all levels of management and external stakeholders.
• Business acumen, including but not limited to financial management, budgeting, cost control, and revenue optimization.
• Ability to effectively listen, understand, and resolve challenges and concerns from management, team members, and/or customers (internal/external).
• Able to identify and seize revenue-generating opportunities while effectively managing costs and resources.
• Proven ability to drive revenue growth, optimize costs, and achieve financial targets.
• Able to engage diplomatically and effectively with third party operators and owners, empathizing, and reacting appropriately to partner feedback and helping resolve issues where necessary.
• Proficient in negotiations.
• Proficient in public speaking.
• Advanced math skills.
• Basic knowledge of Google Docs/Microsoft Word.
• Proficient in Google Sheets/Microsoft Excel.
• Basic knowledge of Google Slides/Microsoft PowerPoint.
• Basic knowledge of Gmail/Microsoft Outlook.
• Ability to adjust effectively to evolving work environments and shifting customer (internal/external) requirements.
• Able to maintain a positive and professional working environment.
• Fosters a culture of excellence.
• Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization.

• 15% travel required.

• Standing: Particularly for sustained periods of time.
• Walking: Moving about on foot to accomplish tasks. Specifically, for long distances or moving from one work site to another often.
• Pushing: Using upper extremities to press against something with steady force in order to thrust forward, downward, or outward.
• Pulling: Using upper extremities to exert force in order to draw, haul, or tug objects in a sustained motion.
• Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. Specifically, if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.
• Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication and to make the discriminations in sound.
• Hands to Fingers: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.
• Repetitive Motion: Substantial movements (motions) of the wrists, hands, and/or fingers.
• Close Vision: Clear vision at 20 inches or less. Required to perform an activity such as preparing and analyzing data, transcribing, viewing a computer terminal, extensive reading or visual inspections.
• Distance Vision: Clear vision at 20 feet or more. Required to perform an activity where the seeing job is arm's reach or beyond.
• Color Vision: Ability to identify and distinguish colors.
• Sedentary Work: Work that involves primarily sitting, with occasional walking or standing for brief periods. Tasks may require handling small objects or operating standard office equipment. Typically requires the ability to lift or move up to 10 pounds occasionally.

• None: No exposure to adverse environmental conditions (typical office/administrative setting).

This job description provides a general overview of the work performed, including the typical responsibilities and level of duties associated with this position. It should not be construed as an exhaustive list of tasks or obligations for any individual team member. This description does not alter the employment relationship between the Company and its team members.

The Essential Job Functions, Physical Requirements, and Work Environment characteristics outlined are intended to reflect the requirements needed to perform the essential functions of this role effectively. Management retains the authority to modify, adjust, or revoke job duties and responsibilities as needed, and to make reasonable accommodations to enable qualified team members to fulfill the essential functions of their roles.

The Company is an Equal Employment Opportunity (EEO) employer and is committed to providing a work environment free from discrimination and harassment. All employment decisions are made based on merit, qualifications, and business needs without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status/characteristic in accordance with applicable federal, state, and local laws.