ADMINISTRATOR II (Seafood Marketing Manager)

Introduction

\r\n\r\nThe Maryland\r\nDepartment of Agriculture is a department under Maryland's Executive\r\nBranch.� Formed in 1972 by the Maryland General Assembly to address the\r\nagriculture needs for the State of Maryland, the Department oversees and serves\r\nas a regulatory body for animal health, consumer services to include marketing and lab services,�plant and\r\npest management and resource conservation.� As the number one industry in\r\nMaryland, the diversity of agriculture programs in the State continues to\r\nexpand and grow.\r\nMDA's Vision\r\nAchieving excellence in programs\r\nand�services that preserve and protect agricultural resources and the\r\nenvironment, promote profitable agriculture and consumer confidence, and\r\nenhance the quality of life for all Marylanders.\r\nMDA's Mission\r\nProviding�leadership and support to\r\nagriculture and the citizens of Maryland by conducting regulatory, service, and\r\neducational activities that assure consumer confidence, protect the\r\nenvironment, and promote agriculture.​\r\nMaryland's Best,�Maryland’s state-wide marketing program\r\nconnecting consumers to fresh and local Maryland products,� works to\r\nidentify and develop profitable marketing local, national, and international\r\nopportunities for Maryland farmers and agricultural producers. The program also\r\nserves as a conduit for federal resources and for policy information specific\r\nto the agricultural sector. These programs have direct and indirect financial\r\nimpact on farmers and producers and affect the way they sell their products and\r\ndevelop new buyers.�​\r\n​​Maryland's Best\r\nMarketing Program\r\n\r\n

GRADE

GRADE\r\n17 – This\r\nposition offers a salary range of $71,805.00-$113,243.00�Yearly/annually\r\nbased on qualifications, agency authority, agency budget, pay equity, and\r\nhiring salary guidelines.��\r\n

LOCATION OF POSITION

50 Harry S Truman Parkway, Annapolis, MD� 21401\r\n

Main Purpose of Job

This\r\nposition will develop facilitate and maintain marketing initiatives to promote\r\nincreased sales of Maryland seafood products and provide more value and\r\nawareness for Maryland’s Seafood industries.\r\nThis position develops advertising and campaigns that promote Maryland\r\nseafood products and expand market opportunities for the State’s seafood\r\nbusiness. Additionally, this position serves as the spokesperson for the\r\nMaryland Department of Agriculture (MDA) while engaging with seafood\r\nprocessors, watermen and other producers.\r\nThis position also serves as liaison to related organizations and serves\r\nas the Administrator and Coordinator for the Seafood Marketing Advisory Commission.� This position contributes to the success of\r\nthe Department of Agriculture in tis mission to support the profitability of\r\nagriculture and seafood by developing business to business contacts for Maryland\r\nprocessors, watermen and aquaculture producers as well as campaigns reaching\r\nconsumers. \r\nThis position will be the Department’s\r\nsubject matter expert on seafood marketing and will receive a multitude of\r\nrequests for input on any issue related to seafood.� This role involves high-visibility projects,\r\nrequiring an understanding of broad public policy issues as well as the ability\r\nto deal effectively with high-level elected officials and the media.� Excellent interpersonal skills, strong\r\nwritten and verbal communication skills (including internet programs), the\r\nability to recognize the need for confidentiality, and the ability to maintain\r\nthat confidentiality are critical.\r\nThis position contributes to the\r\nsuccess of the Department of Agriculture in its mission to support the\r\nprofitability of agriculture by locating, securing and administering\r\ngrant-funded programs related to watermen and seafood processors.� This position is also responsible for writing\r\ngrants that support the Maryland seafood industry, along with determining what\r\nevents are worth sponsoring for Maryland seafood.� In addition, the position identifies what\r\ntrade shows and conferences are worth attending to promote Maryland seafood,\r\nalong with presenting at various conferences as subject matter expert.� This position also oversees and manages the\r\nseafood marketing budget, along with allocating funds to certain projects that\r\nstimulate and leverage the Maryland seafood industry.\r\n

POSITION DUTIES

Develop, direct and maintain marking\r\nprojects to enhance the production, distribution and consumption of Maryland\r\nseafood products.� Design, develop, and\r\nmanage databases and seafood directory on Maryland’s Best website to promote\r\nMaryland seafood products to wholesale buyers and consumers as well as other electronic\r\nand print directories, publications and communications to producers, buyers,\r\nand related groups.� This involves close\r\ncooperation with other state and county agencies, industry organizations,\r\nwatermen and seafood processors.� Work\r\ndirectly and personally visit with companies participating in current marketing\r\nactivities such as True Blue and wild caught Chesapeake blue catfish.� Constantly developing and directing new marketing\r\nprograms to invigorate the Maryland seafood industry.\r\nDevelop and implement trade activities,\r\nseminars, and other programs to encourage trade and increase wholesale sales of\r\nMaryland seafood products to grocery stores, brokers, restaurants, etc. Recruit\r\nseafood processor participants for MDA’s annual Buyer-Grower Expo, the\r\nGovernor’s Annual Buy Local Picnic, and for trade shows such as Seafood Expo\r\nNorth American held annually in Boston, MA.\r\nAttend and represent the Seafood Marketing Program and MDA at outreach\r\nfunctions.� Present at various\r\nconferences and trade shows as a subject matter expert.\r\nMaintain measures for marketing\r\nactivities.� Keep records of marketing\r\nactivities and results to be reported to management, executive directions, the\r\nMaryland Seafood Marketing Advisory Commission and possibly the legislature, if\r\nneeded.� Prepare and present\r\npresentations, reports, demonstrations, promotional literature and statistical\r\ndata related to seafood market development projects for MDA management and for\r\nproducers using written materials, newsletters, email, website, and other\r\nmedia, and at daytime and evening meetings around the State of Maryland.\r\nContribute to the overall success of\r\nMDA and Seafood Marketing in achieving unit and agency goals.� Develop and implement quarterly work plans\r\nand a regular report of accomplishments and goals (including key dates and\r\nbudget) in consultation with the Director of Marketing Initiatives.� Maintain appropriate confidentiality of\r\ninformation and adherence to all MDA requirements as promulgated from time to\r\ntime.\r\nParticipate in regular staff meetings;\r\ncomplete a monthly report of accomplishments for the prior month and a work\r\nplan for the coming month (including key dates, budget, and MFR goals.� Assist in developing goals, budgets,\r\noperating procedures, standards, and appropriate controls. Collaborate\r\neffectively with other staff in Marketing and MDA; participate in agency-wide\r\ninitiatives as requested.� Participate in\r\nprofessional organizations and/or training opportunities to maintain and\r\nincrease ability to provide top quality services.\r\nDevelop and maintain effective\r\nrelationships with assigned seafood industry groups.� Participate in appropriate meetings; convey\r\ncommunications on important issues between the group and MDA to assist in the\r\npromotion/sale of their products; maintain current information in industry\r\nworksheets according to program procedures.\r\nCollaborate with International Marketing programs to development\r\nrelationships with buyers and government officials to eventually implement\r\nforeign seafood marketing programs.� Research\r\nissues and possible solutions to industry concerns; recommend actions and\r\nassist in implementation of accepted recommendations.� Participate in MDA outreach (State Fair, Maryland\r\nFarm Bureau, MACO, etc.) and other duties as assigned.\r\n

MINIMUM QUALIFICATIONS

Education:\r\nGraduation from an accredited high school or possession of a high school\r\nequivalency certificate.\r\nExperience:\r\nFive years of administrative staff or professional work.\r\nNotes:\r\n1. Candidates may substitute 30 credit\r\nhours from an accredited college or university for each year up to four years\r\nof the required experience.\r\n2. Candidates may substitute the\r\npossession of a Bachelor's degree from an accredited college or university and\r\none year of experience in administrative staff or professional work for the\r\nrequired experience.\r\n3. Candidates may substitute the\r\npossession of a Master's degree from an accredited college or university for\r\nthe required experience.\r\n4. Candidates may substitute U.S. Armed\r\nForces military service experience as a commissioned officer involving staff\r\nwork related to the administration of rules, regulations, policy, procedures\r\nand processes, or overseeing or coordinating unit operations or functioning as\r\na staff assistant to a higher ranking commissioned officer on a year-for- year\r\nbasis for the required experience.\r\n

DESIRED OR PREFERRED QUALIFICATIONS

Preference will be given to applicants�who possess any\r\nof the following preferred qualifications.�Include clear and specific\r\ninformation on your application regarding�your qualifications.\r\n4 years of direct marketing experience in agriculture,\r\nseafood or beverage industries.\r\n4 years of direct marketing experience\r\nin connecting food business to available markets (for example, restaurants,\r\nfood distributors, food processors, and grocery store chains.\r\n4 years of direct marketing experience in developing and\r\nmanaging advertising and promotional campaigns to influence public opinion.\r\n4 years of direct marketing experience\r\nin website design/management and social media campaigns/content development.\r\n4 years of direct marketing experience\r\nmaking presentations to constituent groups, including government agencies,\r\nprivate sector clients and members of the public.\r\n4 years of budget management\r\nexperience.\r\n

LICENSES, REGISTRATIONS AND CERTIFICATIONS

Employees in this\r\nclassification may be assigned duties which require the operation of a motor\r\nvehicle. Employees assigned such duties will be required to possess a motor\r\nvehicle operator's license valid in the State of Maryland.\r\n

SELECTION PROCESS

Applicants who meet the minimum (and\r\nselective) qualifications will be included in further evaluation. The\r\nevaluation may be a rating of your application based on your education,\r\ntraining, and experience as they relate to the requirements of the position.�Therefore,\r\nit is essential that you provide complete and accurate information on your\r\napplication.��Successful candidates will be ranked as Best Qualified,\r\nBetter Qualified, or Qualified and placed on the�eligible (employment)\r\nlist for at least one year.��The resulting certified eligible list\r\nfor this recruitment may be used for similar positions in this or other State\r\nagencies.\r\nPlease report on all related education,\r\nexperience, dates, and hours of work.�Clearly indicate your college degree\r\nand major on your application, if applicable.�\r\nFor education obtained outside of the\r\nU.S., you will be required to provide proof of the equivalent American\r\neducation as determined by a foreign credential evaluation service. If you\r\npossess a degree obtained outside of the United States, please submit a\r\ndetailed, course-by-course evaluation report from one of the U.S. equivalences\r\nevaluating members identified at�http://www.naces.org/members.html.� Any job offer will be contingent on the\r\ncandidate providing an official evaluation for equivalency by a foreign\r\ncredential evaluation service prior to starting employment (and may be\r\nrequested prior to interview).�\r\nComplete applications must be submitted\r\nby the closing date.�Information submitted after this date will not be\r\nadded.� Incorrect application forms will not be accepted.�Resumes\r\nwill not be accepted in lieu of a completed application.��\r\n

EXAMINATION PROCESS

The assessment may consist of a rating of your education,\r\ntraining, and experience related to the requirements of the position.�It\r\nis important that you provide complete and accurate information on your\r\napplication.�Please report on all experience and education that is related\r\nto this position.\r\n

BARGAINING UNIT STATUS

G\r\n

BENEFITS

STATE OF MARYLAND BENEFITS\r\n

FURTHER INSTRUCTIONS

The online application process\r\nis�STRONGLY�preferred. If you are unable to apply online, you\r\nmay mail a paper application to:�Maryland Department of Agriculture, Human\r\nResource Office - Room 304, 50 Harry S. Truman Parkway, Annapolis, MD\r\n21401. All paper applications must be received by 4:30 PM on the closing date,\r\nno exceptions.� (Postmarks not accepted.) Resumes will NOT be accepted in\r\nlieu of completing the online or paper application.\r\nIt is important that all experiences\r\nbe fully documented. Failure to ANSWER ALL SUPPLEMENTAL QUESTIONS SPECIFICALLY\r\nAND ACCURATELY may cause the candidate to be rejected.\r\nPLEASE FILL OUT THE APPLICATION\r\nCOMPLETELY.\r\n➢�The application is part of the examination process. Your\r\nanswers will determine�your eligibility to participate in the next phase\r\nof the selection process.\r\n➢�Clearly describe your qualifications in detail. Credit\r\ncannot be given for education, training, experience, knowledge, skills, and\r\nabilities that you fail to indicate.\r\n➢�Do not leave any answer spaces blank; if a question does not\r\napply, write 'N/A'.\r\n➢�Although you may attach a resume to further describe your\r\nqualification, it does not substitute for completing the application form. An\r\nincomplete application form may result in disqualification. Do NOT write\r\n'see resume' in your work history or responses to supplemental\r\nquestions.\r\n➢�Failure to comply with these instructions may result in\r\ndisqualification.\r\n➢�Read the Job Announcement carefully for specific filing\r\ninstructions, supplemental questions, and final filing dates.�\r\n�\r\nIf you are submitting\r\nadditional information, such as diplomas or transcripts, the preferred method\r\nis to upload them online with your application.� If you are unable to\r\nupload, you may mail, hand-deliver or fax (HR Fax # 443-602-9831).\r\nFor questions concerning this\r\nrecruitment, please contact: Stacey Summers 410-841-5840 or�mda.humanresources@maryland.gov.\r\nTTY Users: call via Maryland Relay.\r\nAs an equal opportunity\r\nemployer, Maryland is committed to recruiting, retaining, and promoting\r\nemployees who are reflective of the State’s diversity. People with disabilities\r\nand bilingual candidates are encouraged to apply.�We thank our Veterans for\r\ntheir service to our country.\r\n