Director of eCommerce & Product Marketing

We are seeking a Director of eCommerce & Product Marketing to own the online customer experience, digital merchandising strategy, product commercialization, and conversion optimization efforts for a growing DTC ecommerce brand.

This role sits at the intersection of ecommerce management, digital merchandising, product marketing, CRO, customer experience, and launch execution. The position is responsible for ensuring products are clearly presented, easy to understand, optimized for conversion, and continuously improved throughout their lifecycle.

This is not a paid media role. Traffic acquisition is handled separately. The focus of this role is maximizing the performance of the website experience, improving product presentation, increasing conversion rates, and helping customers make confident purchase decisions.

• Serve as the internal owner of the ecommerce storefront experience

• Analyze customer behavior, conversion funnels, heatmaps, and website performance

• Identify friction points and optimization opportunities throughout the customer journey

• Develop and manage an ongoing CRO testing roadmap

• Partner with developers to implement website improvements and new functionality

• Improve conversion rates, average order value, and customer experience metrics

• Own product presentation and merchandising strategy across the website

• Improve navigation, collections, filtering, bundling, and cross-sell experiences

• Simplify product configuration and purchasing decisions

• Continuously optimize PDPs and key revenue-driving pages

• Ensure product information is clear, accurate, and conversion-focused

• Translate product features into compelling customer-facing benefits

• Develop messaging that addresses customer concerns and purchase objections

• Create buying guides, comparison tools, FAQs, educational content, and product education assets

• Improve customer confidence throughout the buying journey

• Support ongoing optimization of product storytelling and positioning

• Lead digital go-to-market execution for new products and product updates

• Define launch requirements, timelines, and deliverables

• Coordinate launch execution across internal and external stakeholders

• Ensure all launch assets are completed accurately and on schedule

• Maintain launch readiness across product, content, and ecommerce teams

• Define asset requirements for product launches and ongoing optimization efforts

• Develop briefs for photographers, videographers, designers, and editors

• Ensure creative assets support both conversion goals and brand standards

• Maintain a proactive asset production pipeline

• 5+ years of experience in ecommerce management, digital merchandising, product marketing, digital product management, or related disciplines

• Proven experience managing ecommerce experiences for physical consumer products

• Strong understanding of customer psychology, ecommerce analytics, and conversion optimization

• Experience owning website merchandising, customer journeys, and digital product presentation

• Experience leading cross-functional ecommerce projects

• Strong project management and stakeholder communication skills

• Ability to move between strategic planning and hands-on execution

• Experience developing customer-facing product messaging and educational content

• Experience working with product launches and commercialization initiatives

• Strong understanding of ecommerce performance metrics and revenue optimization

• Deep Shopify experience

• Experience within furniture, home goods, home organization, premium consumer products, or similar categories

• Experience directing designers, photographers, videographers, and developers

• Experience building and managing CRO testing programs

• Experience working within founder-led ecommerce businesses

• Experience with heatmaps, analytics tools, A/B testing platforms, and modern ecommerce technology stacks