Product Marketing Lead

At Mudflap, we're modernizing the $1 trillion trucking industry, the backbone of the U.S. economy. By helping over 100,000 underserved small businesses save over $1.5 billion on fuel, Mudflap has quickly grown into a profitable fintech platform that processes billions in annual payment volume.

Trucking keeps America moving, and Mudflap is building the technology to move the industry forward. This is an opportunity for a hands-on builder who moves fast, thinks strategically, and is excited to help define Mudflap's next chapter.

We're entering an ambitious new phase of growth, expanding beyond fuel and bringing Parade's freight technology into the Mudflap ecosystem. We're looking for an exceptional Product Marketing Lead to serve as the marketing lead for our Freight business—shaping the business and GTM strategy, orchestrating marketing across functions, and accelerating growth.

This is broader than a traditional product marketing role. You'll operate with a GM mindset for Freight within Marketing: deeply understanding the customer and market, identifying the biggest opportunities for growth, establishing GTM priorities, and bringing together Product Marketing, Growth, Brand, Creative, Content and other capabilities around an integrated strategy.

You'll personally own the core PMM disciplines—positioning, customer research, product launches, and Sales and Customer Success enablement—while serving as the strategic quarterback across Marketing and a close partner to Product, Sales, Customer Success and company leadership.

You'll be accountable not simply for what we launch, but for the commercial impact Marketing has on the Freight business.

AI is fundamental to how we work. We're looking for someone who pushes its limits, builds new workflows, and challenges traditional approaches to product marketing.

This role can be based in Austin, TX or Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.

To support our team, we offer:

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

• Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do

• Make it Count: Act like an owner by focusing on the impact of your work

• Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates

• Sweat the Details: We keep our standards high and achieve them by paying attention to every detail

• Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible