Digital Product Lead

We are Nacar.
A solution-first creative partner helping ambitious organizations shape and deliver the right products, services and experiences — with clarity, rigor and creative excellence.

Rooted in Palo Alto, Barcelona, and with studios in Bilbao, Guadalajara, Porto Alegre and China, we're a global team of 130+ Nacarians from more than 23 nationalities. This role will be based in our Barcelona studio.

Twenty years, 70 design awards and 10+ client ecosystems later, we've learned that creativity is only worth something when it turns into real solutions. That's why we work in a way that connects craft with systems — building things that don't just look right, but perform, scale and generate measurable value for our clients.

A Nacarian is a creative orchestrator, shaped by Criteria, Adaptability and Ownership. Someone who reads complexity, anticipates what matters, and moves fast with intent. We come from different disciplines — strategy, research, industrial and digital design, brand, service, engineering — but we share the belief that great ideas only matter when they become real.

Nacar is entering a new chapter. We're strengthening our capabilities, growing into new markets, and building the organization that will shape what's next. With a hybrid work model and flexible hours, we're powered by a culture of communication, collaboration and ownership — with the ambition of becoming the trusted creative decision partner for the leaders redefining the future of their industries.

If you're excited by building — not just joining — this is a great moment to be here.

Is this something you feel identified with?

We're currently looking for a Digital Product Lead to lead our digital product vertical at Nacar. Your job is to take the ambiguity of a client brief and turn it into a real, functional and well-built product — with technical judgement, current product culture, and the ability to inspire both the team and the client throughout the process.

This is not a digital project manager role. You're the person who defines what needs to be built, how it should work, and which technical and product decisions matter — before the first developer writes a line of code. You'll work in parallel and as an equal with the Foresight and Future Design Lead: where they open up strategic territories and conversations, you materialize them.

You will:

• Define digital product architectures — what stack makes sense, what's viable, what's scalable.

• Talk with technology partners or external development teams and communicate exactly what needs to be built, with what logic and under what criteria.

• Detect when a technical proposal is over-engineered, poorly framed, or will generate technical debt the client will pay for in 6 months.

This is a unique opportunity for someone looking for a challenge in the digital product area and to be part of a center of innovation that is impacting clients all over the world — leading a vertical where technical judgement, product culture and client credibility come together 🙂

We also offer:

🔖Permanent contract.

💰Competitive salary

🏡Hybrid working model - you can either work from home or enjoy our beautiful studio (with free coffee and a great garden!).

🌈Join a dynamic +15 nationalities community and enjoy our team-building activities.

📚Keep challenging yourself with our Nacar Academy training program, aligned with the creation of personalized career paths.

✨26 paid vacation days.

💯Monthly allowance for internet costs and a budget for working-from-home materials.

🍎Health Insurance.

🚀Flexible working hours.

🆓Free tickets for the Palo Alto Market 😃