Senior Engagement Manager

Dept of Health and Human Services

HEALTH BENEFITS

Information & Communications Spec III (NS)

60042766

NC16

The Senior Engagement Manager serves as a key leader within the Office of Communications and Engagement for NC Medicaid, providing strategic direction and oversight for engagement initiatives that support the implementation of approved waivers and other Medicaid program components.

This position designs and manages comprehensive communication strategies aligned with organizational priorities, ensuring consistent messaging across internal teams, vendor partners, and multiple communication channels. It evaluates message effectiveness and engagement outcomes to refine outreach approaches and strengthen program communication.

The Senior Engagement Manager also facilitates internal staff briefings and external meetings with beneficiaries and stakeholders to gather insights that inform communication planning. This position plays a critical part in advancing NC Medicaid’s mission by ensuring clear, effective, and timely engagement with diverse audiences.



Key Duties Include:
– Lead strategic engagement initiatives supporting the implementation of Medicaid waivers and related program components.

– Design and manage communication strategies that align with NC Medicaid priorities and guide organization‑wide messaging.

– Coordinate messaging and engagement activities across internal teams and vendor partners to ensure consistency across communication channels.

– Oversee development and dissemination of communications through webinars, call‑center scripts, websites, social media, and other outreach platforms.

– Evaluate message effectiveness and engagement outcomes, using findings to refine communication plans and improve outreach strategies.

– Facilitate internal staff briefings to support awareness, alignment, and implementation of communication efforts.

– Lead external meetings with beneficiaries and stakeholders to gather input that informs communication planning and program engagement.

– Collaborate with program and clinical operations teams to ensure communications effectively support departmental goals and Medicaid initiatives.

– Support consistent, timely, and accurate messaging by maintaining coordination across communication workflows and partner groups.

– Advance NC Medicaid’s mission by ensuring audience‑appropriate, clear, and effective engagement across all communication efforts.

Tresha Walker