Director, Product Management, Growth Platforms

United StatesRemoteexecutive

OtherDirector Product

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Quick Summary

Overview

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming,

Technical Tools

OtherDirector Product

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

About the Role

~2 min read

Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, customer segmentation, and marketing data.
Lead the development of a unified promotions and offers platform capable of supporting multiple products, channels, customer segments, and promotional mechanics.
Build the data and segmentation capabilities that enable teams to understand customer behavior and create actionable audiences for personalized offers and experiences.
Partner closely with Marketing to evolve PENN’s CRM and lifecycle marketing capabilities, enabling more sophisticated targeting, activation, experimentation, and measurement.
Develop shared growth capabilities that support PENN’s online Sportsbook and Casino businesses as well as our digital retail and loyalty experiences.
Build flexible platforms and self-service capabilities that allow Marketing and business teams to launch, manage, and optimize campaigns and offers with greater speed and independence.
Partner with Data and Engineering to define the customer data, event architecture, integrations, decisioning, and measurement capabilities required to power personalized experiences at scale.
Establish clear KPIs and experimentation frameworks to understand the incremental impact of promotions, offers, CRM, and loyalty investments.
Lead, coach, and develop Product Managers while growing the team and establishing clear ownership across the Growth Platforms portfolio.
Influence and align senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance, and our business teams.
Other duties as required.