Brands Manager

About the Role We are looking for a dynamic and commercially driven Brand Manager to lead brand growth, innovation, and market penetration across fast-moving consumer categories. The ideal candidate will understand consumer behavior, retail execution, and category dynamics, and will be responsible for managing end-to-end brand strategy to drive volume, visibility, and market share. Key Responsibilities Develop and execute end-to-end brand strategies that drive growth in market share, visibility, and consumer preference. Lead 360° marketing campaigns across ATL, BTL, digital, social media, and in-store channels. Conduct deep consumer and market research to uncover insights that guide brand positioning and communication. Collaborate with R&D, Supply Chain, and Commercial teams to support product development, packaging upgrades, and innovation projects. Drive new product launches, from concept development to go-to-market planning and execution. Work closely with trade marketing and sales teams to develop retail promotional plans, POS materials, and merchandising strategies. Monitor pricing, distribution, and in-store performance to optimize brand presence and competitiveness. Analyze brand performance using relevant market data sources, internal sales reports, and consumer feedback. Track campaign KPIs and report on brand health metrics, ROI, and category performance. Manage brand budget effectively, ensuring cost efficiency and impactful spend. Maintain brand identity, ensuring consistent messaging, visual guidelines, and storytelling across all touchpoints. Manage agency relationships (creative, media, digital) to deliver high-quality brand assets and campaigns. Support corporate communication and PR activities to strengthen brand reputation. Identify growth opportunities, consumer trends, and white spaces that can lead to innovation or brand expansion. Lead cross-functional meetings and present brand updates to senior management. Requirements 4–8 years’ experience in FMCG brand management. Masters Degree in Marketing, Business, or related field. Proven ability to run 360° marketing campaigns. Strong understanding of FMCG consumers and market trends. Good analytical skills and experience with insight tools. Knowledge of brand strategy, NPD, and go-to-market execution. Proficient in digital marketing and analytics. Excellent communication and presentation skills. Strong teamwork, leadership, and stakeholder management. High initiative, creativity, and attention to detail