Revenue Growth Management (RGM) Manager

• Design and maintain the pricing architecture (price ladders, tier gaps, price-pack architecture) across brands, SKUs, and channels.
• Set and maintain pricing corridors that define the acceptable range for execution by the Commercial Finance Manager and Sales.
• Lead price elasticity and mix modeling to inform annual pricing decisions and NPD pricing.
• Own SKU mix optimization: rationalize the portfolio through data-driven tail-cut and profitability analysis and prioritize SKUs by margin and strategic fit.
• Own outlets optimization: identify and prioritize the highest-value outlets and channels for distribution, activation, and investment.

• Own the promotional ROI methodology: define the evaluation criteria before a mechanic runs, and lead the post-mortem after it closes.
• Define trade term structure and economics (discount tiers, rebate logic, payment terms) as the framework within which Commercial Finance negotiates.
• Provide final sign-off on any pricing, promotional, or trade term decision that falls outside published corridors or ROI thresholds.

• Act as the finance authority on pricing and promotional economics in commercial negotiations with Sales and Marketing leadership.
• Partner with the Commercial Finance Manager to ensure day-to-day decisions are executed within the RGM framework, resolving exceptions as they arise.
• Represent RGM in regional and Top Management performance reviews, presenting price realization, mix performance, and promo ROI results.

• Build the annual RGM plan (price, mix, promotional investment priorities) as a core input to the wider commercial and budget planning cycle.
• Lead cross-functional RGM projects and drive adoption of the pricing and promo evaluation framework across all channels.
• Track and report core RGM KPIs: price realization vs. plan, share of promo spend evaluated against ROI criteria, and corridor adherence.

• Other ad-hoc tasks related to Revenue Growth Management scope required by line manager or Top Management.

Education & Experience

• Bachelor degree in Finance, Accountancy, Economics, or related field.
• Minimum of 6-10 years of mixing of Revenue Growth Management, Commercial Finance or Pricing experience in a corporate, international environment, preferably in FMCG/beverage with strong commercial exposure and direct ownership of pricing or RGM decisions.

Functional & Leadership Competencies

• Excellent leadership and communication skills, with the seniority to negotiate pricing and promotional decisions directly with Sales and Marketing leadership and present to Top Management (CODI)
• Strong analytical and financial modeling skills (price elasticity, mix, promo ROI)
• Commercial & business oriented, resilient, and comfortable defending pricing decisions under scrutiny
• Fluency in English and Vietnamese with clarity and structured communication style
• Planning & Organizing & Self-starter excellent capabilities

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