Director, Marketing Operations

Marketing Operations is the connective tissue that enables every team in Marketing to move without duplicating effort or losing sight of what matters most. This role owns intake, cross-team workflow, and the operating structure that keeps Marketing’s many stakeholders aligned and collaborating effectively, serving as a key partner to leadership and a central point of coordination across the organization.

The Marketing Operations function is evolving from one focused primarily on task and project execution into one focused on operational strategy. The team recently introduced a new cross-functional operating structure to improve collaboration and decision-making across Marketing’s core teams, and this role will shepherd that rollout to maturity while continuing to identify where process, tooling, or stakeholder structure can evolve further.

The Director, Marketing Operations is a role for someone who can maintain the processes that already work while driving change in the ones that don’t. The Director will help the organization strike the right balance between maintaining reliable, cyclical operations and creating space to grow and evolve IPSY’s business.

• Lead the Marketing Operations team, guiding Senior PMs and PMs on program and project management practice
• Guide alignment on complex, cross-functional, or technically-driven initiatives, ensuring they stay connected to business-critical priorities set by leadership
• Own departmental objectives, ensuring the team’s work ladders up to Marketing’s broader priorities
• Own team culture, fostering an environment where PMs and Senior PMs can grow and do their best work
• Partner with senior leadership on broader Marketing strategy and proactively communicate program status, risk, and decisions

• Lead the continued implementation and refinement of a recently introduced cross-functional operating model, ensuring it delivers on its goals for collaboration, efficiency, and clarity of ownership
• Identify recurring roadblocks and systemic inefficiencies, and build durable solutions
• Establish practices for capturing learnings across teams, so institutional knowledge is shared and compounds
• Help the organization distinguish between work that maintains the business and work that grows it, and advocate for the time and resources each requires

• Own universal intake for Marketing: triage incoming requests, determine appropriate ownership and routing, and resolve ambiguity when work doesn’t map cleanly to one team
• Establish and evolve cross-functional review and collaboration processes between core stakeholder groups
• Run cross-team workflow and coordination so work moves cleanly between teams

• Serve as Marketing’s primary point of contact for martech and tooling, partnering closely with Product, Engineering, and Technical Product Management
• Represent Marketing’s needs into the tooling roadmap and own how Marketing’s tools and systems are adopted and used

• 10+ years of experience in marketing operations, program/project management, or a related operations function, including at least 3+ years in a direct people-leadership role
• Proven experience in team leadership, with a track record of developing PMs and Senior PMs into stronger operators
• A track record of moving beyond task/project execution into identifying and solving systemic operational challenges
• Strong judgment on triage and prioritization, with the ability to make fast, defensible calls on ambiguous requests
• Strong cross-functional relationship skills
• Equal comfort guiding program managers on day-to-day mechanics and engaging leadership on priorities and tradeoffs
• Experience with marketing technology, intake/workflow tools (e.g., Asana or similar), and cross-functional reporting systems
• Excellent written and verbal communication skills, with experience presenting to senior leadership

• Experience leading or shepherding organizational or process change, ideally including a new operating model or structure
• Experience managing budgets and/or vendor relationships