Associate Director, Media Strategy & Planning

• →Lead the development and evolution of the brand's media roadmap, audience framework, learning agenda, KPIs, annual channel plans, business objectives, and investment priorities across all indications.
• →Serve as the primary strategic media partner to the Brand Marketing teams across Dermatology, Respiratory, and Gastroenterology, actively participating in annual brand planning and translating brand strategies into integrated omnichannel media plans.
• →Oversee media budget allocation, forecasting, channel investment strategies, and performance against business objectives while identifying opportunities to improve efficiency and maximize return on investment.
• →Lead and manage the brand's Media Agency of Record (AOR), ensuring effective planning, execution, optimization, performance measurement, governance, and ongoing capability development.
• →Establish and communicate leading and lagging KPIs, measurement frameworks, and learning agendas that demonstrate media effectiveness, inform optimization decisions, and support franchise growth.
• →Partner closely with Data, Analytics, Insights, Omnichannel, Consumer Media, Search, and Brand teams to identify optimization opportunities, generate actionable recommendations, and ensure cohesive customer engagement strategies across channels.
• →Drive innovation through audience-first planning, advanced targeting strategies, emerging media technologies, and omnichannel engagement approaches that enhance customer experience and business outcomes.
• →Collaborate with Brand, Digital, Omnichannel Operations, Procurement, Legal, Finance, agency, and alliance stakeholders to ensure compliant, efficient, and effective execution of all media initiatives.
• →Stay current on healthcare media trends, measurement methodologies, targeting capabilities, and industry innovations, proactively identifying opportunities to strengthen the brand's media capabilities and competitive advantage.
• →Contribute to broader GTMC transformation initiatives by championing agile ways of working, standardization, continuous improvement, best-practice sharing, and the evolution from indication-based planning to specialist-centric engagement models. 

• Bachelor's degree required.
• 8+ years of experience in media strategy, digital marketing, media planning, performance marketing, omnichannel marketing, or related roles.
• Pharmaceutical media experience required (brand side, agency side, or relevant consulting/pharma media experience considered).
• Experience with both HCP and DTC media required.

• Experience supporting specialty pharmaceutical brands and/or multi-indication portfolios.
• Experience managing media agencies and cross-functional stakeholder relationships.
• Both agency-side and brand-side experience.
• Agency experience is strongly preferred.
• MBA or advanced degree preferred.
  

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Bring the miracles of science to life alongside a supportive, future-focused team.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
  Thrive in inclusive, high-performing teams where every role matters and every voice helps shape what’s next.
• Make an impact across borders and functions, collaborating with leaders to turn complex challenges into real-world solutions.
• Make your work count by supporting a company that brings life-changing treatments to millions — and is committed to doing right by patients, communities, and the planet.
  
  Sanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
  
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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

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US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

North America Applicants Only

The salary range for this position is:

All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.