Head of Marketing - 18396

Employment Type: Full time, independent contractor
Work Model: Remote
Work Hours: US work hours ​​​​​​​​​​​​​(6 am Pacific Time)

The Head of Marketing will own the strategy and execution of marketing efforts, aligning brand positioning, demand generation, lead generation, and revenue growth.

This is a hands-on leadership role. You will connect marketing investment directly to pipeline and revenue performance while building a scalable growth engine. You will work closely with the Founder, oversee fractional specialist partners (performance marketing, content marketing, and ecommerce), and drive measurable results across the full customer journey.

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• Clarify and refine vertical positioning

• Define and evolve ideal customer profiles (ICPs)

• Translate revenue targets into an annual marketing plan

• Grow branded search and category visibility amongst ICP

• Develop educational content aligned to priority segments

• Elevate case studies and customer proof

• Build and manage the MQL → SQL → Revenue funnel

• Improve lead quality, conversion rates, and sales cycle efficiency

• Oversee paid search and digital performance channels

• Own all key business and marketing metrics, including CPL, CPA, close rate, and revenue contribution

• Own the marketing dashboard and reporting cadence, bringing visibility and confidence to marketing performance

• Optimize marketing investment based on performance data

• Direct and integrate fractional marketing specialists

• Align marketing closely with sales and operations

• Build scalable systems and processes

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In the first 12 months, you will:

• Increase qualified pipeline in our priority vertical

• Improve conversion rates across the funnel

• Strengthen brand recognition and category authority

• Build a disciplined marketing measurement framework

• Contribute meaningfully to revenue growth targets

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• 6–10+ years in growth marketing, demand generation, or B2B marketing leadership

• Experience in high-consideration purchase environments

• Strong understanding of performance marketing and funnel optimization

• Proven ability to connect marketing metrics to revenue outcomes

• Comfortable working in a founder-led, entrepreneurial environment

• Experience in wellness, fitness, home improvement, or environment sectors