Influencer Outreach & Ambassador Program Manager

• Identify and vet creators across our core verticals (motorsports, gaming, fitness, outdoors, adventure) who genuinely fit the brand
• Run high-volume, personalized outreach across Instagram, TikTok, YouTube, Twitch, and podcasts
• Manage inbound applicants: review, qualify, and assign tiers based on program criteria
• Build and maintain a pipeline of prospective ambassadors and larger paid-partnership targets

• Own the full ambassador lifecycle from application through activation
• Coordinate onboarding, affiliate link/code setup, and crew kit fulfillment with internal and logistics teams
• Manage tier progression and ensure ambassadors understand how to level up
• Maintain clean, organized records of every ambassador, their status, and their performance

• Serve as the primary point of contact for the ambassador community
• Proactively re-engage inactive ambassadors and remove friction that stops them from posting
• Build genuine relationships that make creators want to represent the brand long-term
• Gather creator feedback and channel it back to the product and marketing teams

• Ensure ambassadors are consistently producing on-brand content that meets program expectations
• Provide creators with briefs, talking points, and assets so posting is easy, not a chore
• Source and organize UGC for use across marketing, paid social, and the website

• Track affiliate sales, referrals, and content output by ambassador and by tier
• Identify which creators and segments actually drive revenue, and reallocate effort accordingly
• Report on program performance, ROI, and growth to leadership on a regular cadence

• Enforce program requirements, including competitive exclusivity (no active partnerships with competing energy brands)
• Ensure creators follow FTC disclosure and advertising guidelines
• Protect brand voice and standards across all ambassador-generated content

• 2+ years in influencer marketing, ambassador/affiliate program management, creator partnerships, or a closely related role
• Proven experience recruiting and managing relationships with content creators or influencers
• Strong written communication and a natural ability to build rapport quickly, especially over DM and email
• Highly organized, with experience managing many relationships and moving pieces at once
• Comfort tracking performance data and making decisions based on what the numbers show
• Fluent, professional English (written and verbal)
• Reliable remote work setup and consistent overlap with U.S. business hours

• Experience in a DTC, e-commerce, or consumer brand environment
• Familiarity with affiliate platforms, influencer CRMs, or ambassador management tools
• Working knowledge of Shopify and social analytics
• Personal familiarity with the creator economy in fitness, gaming, motorsports, or outdoor/adventure niches
• Basic understanding of FTC disclosure and influencer compliance requirements

You are:

• Relationship-driven — you genuinely like people and creators trust you fast
• A self-starter — you can build a program, not just run someone else's playbook
• Organized under volume — dozens of active relationships don't overwhelm you, they energize you
• Persistent — you follow up, re-engage, and don't let ambassadors quietly go dark
• Commercially minded — you understand this program exists to drive revenue, not just activity
• Culturally fluent — you get creator culture and can speak the brand's language authentically

You will thrive here if you like ownership, fast-moving environments, and building something from a strong foundation. You will struggle if you need a rigid process handed to you or prefer to stay behind a spreadsheet.