Paid Media Manager (Meta/Google Strategy) - [CG] 66819274758

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  Own daily execution and optimization across Meta Ads Manager and Google Ads (Search, Performance Max, Shopping, and YouTube).

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  Actively manage daily and monthly budget pacing, bid strategies, and audience segmentation to maintain efficient blended ROAS and target Customer Acquisition Cost (CAC).

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  Ensure rigorous technical account hygiene: verify Meta Pixel and Conversions API (CAPI) events, Google Tag Manager tracking, UTM taxonomy, catalog feeds, and dynamic product ad configurations.

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  Monitor live campaigns daily to immediately resolve platform disapprovals, budget anomalies, delivery stalls, or performance dips.

• Design, execute, and analyze structured creative and audience testing sprints with defined hypotheses and measurable success criteria.

• Collaborate closely with internal creative and marketing leads to review asset performance, identify creative fatigue early, and brief high-priority asset variations (hooks, angles, visual pacing).

• Proactively suggest account restructures, novel bidding strategies, and channel expansion opportunities backed by quantitative performance data.

• Stay ahead of major ad platform updates, algorithm shifts, and emerging targeting methodologies.

• Deliver clear weekly and monthly performance reports covering spend efficiency, blended ROAS, first-time customer CAC, MER, and channel contribution trends.

• Tie campaign performance directly to commercial e-commerce context (promotional calendars, inventory velocity, and product-page conversion rates).

• Conduct root-cause analysis on underperforming campaigns and present data-backed corrective action plans.

• Leverage modern attribution platforms to evaluate multi-touch user journeys and optimize cross-channel budget allocation.

• Maintain close, daily operational communication with the CEO on target spend, growth milestones, and commercial priorities.

• Coordinate with marketing operations to ensure paid campaigns align seamlessly with on-site promotional offers, email/SMS drops, and inventory levels.

• Support ongoing workflow documentation, naming conventions, and standard operating procedures (SOPs) for the internal media buying desk.

• Integrate approved AI tools into reporting workflows, ad copy generation, and data synthesis to increase analysis velocity.

• 3–5+ years of hands-on experience managing performance-driven Meta and Google advertising accounts for DTC / consumer e-commerce brands.

• Demonstrated Budget Ownership: Proven track record of managing substantial monthly ad spend with direct responsibility for ROAS and revenue efficiency.

• Technical Tracking & Attribution Fluency: Deep understanding of GA4, Google Tag Manager, Conversions API (CAPI), UTM parameters, and modern DTC attribution platforms (e.g., Triple Whale, Northbeam, or comparable tools).

• Creative Testing Acumen: Strong familiarity with direct-response creative frameworks, hook rates, hold rates, and rapid iteration workflows.

• Flawless English Communication: High-caliber written and spoken English, comfortable engaging in real-time technical debates and strategic discussions with executive leadership.

• Time Zone Alignment: Must be able to work fixed, non-negotiable hours of 9:00 AM – 6:00 PM Eastern Time (EST/EDT), Monday through Friday, with a reliable high-speed internet connection and power backup.

• Meta Ads Manager & Google Ads Manager (Advanced)

• E-commerce Platforms: Shopify & Shopify Apps

• Attribution & Analytics: Triple Whale, Northbeam, Google Analytics 4 (GA4)

• Feed Management: Google Merchant Center & Meta Catalog Manager

• Collaboration: Google Workspace, Slack, Notion / ClickUp / Asana

• Bonus: Experience with TikTok Ads, Pinterest Ads, or Amazon Advertising

• High Ownership & Initiative: Operates proactively; solves problems before they become executive escalations.

• Analytical & Critical Thinker: Looks beyond top-line platform metrics to understand blended e-commerce economics.

• Confident & Respectful Communicator: Comfortable challenging executive direction when supported by objective data.

• Meticulous Eye for Detail: Zero tolerance for broken tracking, sloppy naming conventions, or unmonitored budget pacing.

• Agile & Adaptable: Thrives in an evolving e-commerce environment with changing creative and promotional priorities.

By transitioning paid acquisition in-house, our client is establishing a dedicated, high-agility performance marketing engine.

As the Paid Media Manager, you will not just run ads; you will directly influence how marketing dollars are deployed, build a robust creative testing pipeline, and partner with executive leadership to scale a beloved consumer brand efficiently.