Project Manager (E-commerce Growth & CRM) - 14528

Position: Project Manager (E-commerce Growth & CRM)

Location: South Africa - Remote (must be able to travel when needed) or Europe (Germany, UK)
Company Base: Germany
Compensation: $2,000 – $2,500 USD per month
Type: Full-Time, Independent Contractor
Working Hours: Monday to Friday, 9:00 AM – 5:00 PM (European time)

About the Client
The client is a growing lifestyle and design label in the premium dog products segment, focusing on aesthetics, sustainability, and quality. Based in Germany, they are launching their first collection of high-quality dog accessories in the US and Germany.

After finalizing initial product development, the focus has shifted to market entry, digital growth, and customer retention. We are looking for a hands-on, growth-oriented professional to lead our D2C execution.

Key Responsibilities

• Shopify Management: Take full ownership of the Shopify store, including hands-on management, catalog updates, app integrations, and site optimization to improve conversion rates (CRO).
• CRM & Lifecycle Marketing: Lead the CRM strategy using Klaviyo. Design, implement, and optimize automated email flows, customer journeys, and newsletters to drive retention and LTV.
• D2C Growth Execution: Coordinate and execute launch campaigns for the US and German markets, ensuring all digital touchpoints are aligned with the brand's premium positioning.
• Performance Oversight: Manage and collaborate with the freelancer team (designers, media buyers) to ensure marketing campaigns and product launches are executed on time and within budget.
• Operational Alignment: Work directly with the co-founder to translate strategic priorities into actionable growth experiments and operational workflows.

Requirements

• Minimum 4+ years in E-commerce or Digital Marketing, specifically for D2C brands (experience in pet accessories or premium lifestyle goods is a plus).
• Advanced, hands-on experience with Shopify and Klaviyo is mandatory. You should be comfortable building flows and managing a store's backend.
• Strong understanding of D2C metrics (CAC, LTV, ROAS, Conversion Rate) and customer journey optimization.
• Communication: C1-level English (written and spoken). German is a significant plus given the company base and upcoming DE launch.
• Proven ability to manage multiple projects, timelines, and freelancers in a fast-paced startup environment.
• Valid passport and availability to travel to Germany for team collaborations when needed.

Benefits & Perks

• Fully Remote: Flexibility to work from South Africa or Europe.
• High Impact: You will be the engine behind the brand's global launch and growth phase.
• Creative Environment: Work with a premium, design-driven brand in a rapidly expanding industry.