SU - Marketing Specialist

● Drive paid search & social strategy and day-to-day operations (Google AdWords, Bing, Facebook Ads), with the goal of driving incremental revenues for our clients
● Build the project roadmap for the channel, launch and monitor direct response paid search and paid social campaigns, and assist with tracking and reporting
● Build target audiences in Google Ads and Facebook/Instagram Ads
● Initiate testing for display re-engagement and video advertising via Google Display Network, and Youtube advertising
● Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition
● Collaborate with other channel owners to ensure consistent messaging acrossall performance marketing mediums
● Strong problem-solving skills and ability to implement effective solutions.

 

● 2+ years of hands-on experience in paid search and paid social marketing
● Expert in Google Ads and Facebook/Instagram Ads
● Strong understanding of Amazon marketplace and advertising Strong rigor and excellent analytical skills
● Deep understanding of a/b testing
● Experience with third-party SEM buying and marketing analytics tools (e.g. Marin, SEMRush, Google Analytics etc)
● Excellent communicator in oral and written English
● Great team player and strong attention to detail
● Thrives in a fluid, fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision-making across all levels of the organization
● Curious, independent, rigorous and proactive
● Bachelor’s degree in business, marketing or associated studies
 

• Independent contractor agreement paid 2x monthly.
• Client has a desire for long term commitment.