Market Development Manager, LATAM (Bilingual - Spanish/English)

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Note: Please include an English version of your resume with your application

Get to know the role

• Job Title: Market Development Manager, LATAM
• Job Summary: Supports on-boarding of retail locations, manages day-to-day customer relationships and plans and executes related events and projects.
• FLSA Classification (US Only): Exempt
• People Manager: No

What you’ll do

• Independently drive Organized Play growth initiatives across Mexico and Latin America by developing retailer engagement strategies, identifying expansion opportunities, and supporting long-term market development goals.
• Build and manage strategic relationships with retailers, community leaders, and cross-functional internal stakeholders to increase player participation and retail activation across the region.
• Analyze market performance, player engagement trends, and retailer data to identify risks, opportunities, and actionable recommendations that support business objectives.
• Synthesize large and complex datasets into clear business insights and present recommendations to leadership and key stakeholders.
• Lead periodic retailer and League audits, proactively identifying operational gaps and implementing solutions that improve program quality, compliance, and community experience.
• Conduct market research and competitive analysis to identify emerging trends, future growth opportunities, and evolving market needs within Latin America.
• Own lead generation and pipeline management activities within CRM systems, developing and nurturing retailer opportunities from initial engagement through onboarding.
• Partner cross-functionally with Operations, Customer Service, Marketing, Play! Pokémon, and other teams to ensure program execution aligns with broader Organized Play and business priorities.
• Identify process improvement opportunities and contribute to the development of scalable programs, tools, and best practices that enhance retailer success and operational efficiency.
• Serve as a trusted resource for new and existing League organizers and retailers, independently navigating complex requests, resolving issues, and driving successful outcomes.
• Proactively anticipate regional challenges and recommend forward-looking solutions that support sustainable growth and evolving business needs.
• Share market insights, lessons learned, and best practices with peers and stakeholders to improve program performance across regions.

What you’ll bring

• Spanish and English speaking and writing abilities at a near-native level is required.
• Five (5) to Seven (7) years of experience working in Mexico and Latin America.
• Proficient with Microsoft Word, Excel, and PowerPoint, understanding of enterprise resources planning software platforms.
• Attention to detail and ability to root out errors in large datasets.
• Relationships management/building in Mexico and LATAM.
• Excellent communication and presentation skills.
• Desired: Knowledge of the Trading Card game and tabletop gaming market in Latin America
• Desired: Experience working directly with hobby retailers or small businesses.

#LI-PS #LI-Hybrid

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.