Marketing Manager

Cambodia·Phnom Penhmid

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

Develops and ensures a consistent marketing strategy and planning based on customer needs. Conducts SWOT analysis of all current marketing activities at the dealership.

Technical Tools

MarketingMarketing Manager

Marketing Manager

ASAP

Strategic Brand Leadership: Directing all local positioning, campaign launches, and PR strategies to ensure flawless alignment with Group Global Corporate Identity (CI) standards.

Performance-Driven Lead Generation: Designing and executing high-ROI, omnichannel digital campaigns to fuel the active sales floor with premium, qualified buying inquiries.

Elite Experiential & Lifestyle Marketing: Curating exclusive, high-society events and VIP activations that cement position as the ultimate luxury mobility brand.

Agency & Stakeholder Management: Leading creative agencies, local vendors, and internal marketing specialists, while acting as the primary partner to the General Sales Manager (GSM) to drive dealership volume.

Establishes and maintains dealership marketing / customer relationship management activities to ensure increased existing customer loyalty and attract conquest customers.

Marketing Planning, Budget Planning, Budgeting Expense, Marketing Activities, Brand Management and Marketing High Achievement Target.

Defines and implements targets and suitable measures for the Marketing department.

Observes the market and initiates marketing activities.

Leads and guides Marketing employees.

Steers and controls operational management, manage inventory.

Premium Media Buy Strategy
Strategic Brand Governance & Prestige Guard
Revenue-Aligned Fiscal Leadership
Unified Commercial Alignment (Sales & Marketing Unity)
Diplomatic & Cultural Leadership ("KOUROP")

Responsibilities

~2 min read

→ Develops and ensures a consistent marketing strategy and planning based on customer needs.

→ Conducts SWOT analysis of all current marketing activities at the dealership.

→ Conducts strategic reviews and amend objectives and approaches as required with Dealer Principal, General Manager, Finance & Administration Manager (and CRM Manager, if available).

→ Establishes and implements a marketing strategy for dealership.

→ Coordinates dealership customer communications.

→ Coordinates marketing initiatives and events.

→ Coordinates potential marketing opportunities across dealership departments.

→ Ensures marketing communications are in line with and approved by the Regional Sales Manager.

→ Coordinates with brand departments on brand and product events.

→Responsible for all personnel decisions regarding the Marketing employees (plans staffing requirements, hires and reduces the staff; if applicable in consultation with General Manager or Finance & Administration Manager).

→ Conduct regular meetings to discuss target agreements/feedback and achievement of objectives.

→ Conducts annual appraisal process with the Marketing employees which includes the definition of an individual development plan for each employee.

→ Acts as a role model and ensures brand-compatible employee behavior.

→ Improves dealership customer experience and ensures customer feedback is accurately captured.

→ Responsible for attending relevant training courses and self-development and ensure an understanding of car evaluations.

→ Plans, steers and controls overall marketing budget incl. measures and aligns with corresponding KPIs and management report.

→ Takes responsibility and conducts the Sales Funnel Management.

Qualification

Degree or equivalent
Very good marketing experience, knowledge of relevant systems and processes
Computer literacy / affinity for digital media
Driving license
Automotive Business Knowledge
Automotive Industry insight

Professional Experience

Minimum of 5 to 8 years of progressive marketing experience, with at least 3 years in a managerial or lead role.
Direct experience in luxury retail, premium automotive, five-star hospitality, or high-end real estate within Cambodia or the Southeast Asian region is highly required.
Professional experience of working with and managing agencies and internal company resources.
Experience of the development, implementation and management of direct marketing processes.
Leadership experience.
Experience in a motor vehicle company/industry.
Excellent communication and presentation skills.

Soft Skills