Content & Solutions Marketing Specialist

• Translate product capabilities into clear stories that show how Trustwell helps customers reduce risk, improve efficiency, and strengthen compliance.
• Support messaging frameworks, solution narratives, and value propositions with Product and Marketing leadership.
• Create sales presentations, solution briefs, one-pagers, and objection-handling content.
• Develop launch content and sales materials for product launches and go-to-market initiatives.
• Refine sales content based on feedback, usage, and effectiveness.

• Develop executive bylines, articles, white papers, and perspectives on food safety, compliance, traceability, and supply chain transparency.
• Monitor industry trends and regulatory developments to inform content priorities.
• Interview customers and internal teams to build case studies, testimonials, and customer spotlights.
• Build a library of customer proof points for use across marketing, sales, and customer communications.
• Create content that supports onboarding, adoption, retention, and expansion.
• Extend thought leadership and customer stories through webinars, conferences, speaking opportunities, and media. 

• Create campaign assets, landing pages, emails, downloadable resources, and nurture content for integrated and account-based marketing campaigns.
• Develop search-optimized content that improves visibility in traditional and AI-powered search
• Strengthen conversion through clear value propositions and calls to action
• Repurpose high-value content across channels, audiences, and campaigns.

Within your first year, you'll help:

• Establish a consistent content strategy across Trustwell's solutions and priority industries.
• Increase organic visibility, content-driven leads, and marketing-influenced pipeline.
• Strengthen Trustwell's market positioning through solutions storytelling and thought leadership.
• Give Sales differentiated content that supports value-based selling and deal progression.
• Build a library of customer stories with measurable outcomes.
• Support product adoption and customer expansion through targeted, solution-led content.

• 2–4 years of experience in content, solutions, or product marketing in B2B SaaS or enterprise technology.
• Proven ability to develop and execute content strategies that support business growth.
• Strong writing, editing, and storytelling skills, with the ability to make technical and regulatory topics clear for business and technical audiences.
• Experience creating thought leadership, solution briefs, sales collateral, blogs, and campaign content.
• Experience supporting demand generation and integrated campaigns, including SEO.
• An analytical approach, using performance data to set priorities and improve results.
• Strong project management skills across multiple priorities and deadlines.
• A proactive, hands-on approach to working across Product, Sales, Customer Success, and Marketing.

• Food technology, supply chain software, or regulatory compliance.
• GEO and content optimization for AI-powered search.
• AI-powered content tools for research, production, and optimization, with strong editorial standards.
• WordPress, HubSpot, Salesforce, Google Analytics, Semrush, and other content performance platforms.