Customer & Lifecycle Marketing Specialist

• →Develop lifecycle programs spanning onboarding, adoption, renewal, advocacy, and expansion.
• →Build segmented customer journeys based on product ownership, usage, lifecycle stage, and growth potential.
• →Create automated nurture campaigns that deliver relevant content at key customer milestones.
• →Develop customer newsletters, educational campaigns, product updates, and engagement programs.
• →Partner with Customer Success and Product to reinforce product value, communicate enhancements, and support adoption.
• →Develop targeted programs to reengage inactive or at-risk customers and support retention.
• →Own the customer communications calendar, ensuring consistent, coordinated messaging across solutions.

• Develop targeted campaigns that generate cross-sell and upsell opportunities across Trustwell's product portfolio.
• Partner with Sales and Customer Success to identify high-potential accounts and expansion opportunities.
• Build personalized campaigns introducing complementary solutions based on customer needs and business challenges.
• Use customer insights, product usage, and account intelligence to develop relevant expansion messaging and nurture programs.
• Measure marketing-influenced expansion pipeline, engagement, and revenue contribution.

• Build customer advocacy programs that turn successful customers into Trustwell champions.
• Partner with Content & Solutions Marketing to identify and develop customer success stories, case studies, testimonials, and measurable proof points.
• Recruit customers for webinars, speaking opportunities, events, references, and industry recognition.
• Gather customer feedback through surveys, engagement data, and voice-of-customer initiatives.
• Translate customer insights into stronger messaging, engagement programs, and expansion opportunities.
• Develop programs that encourage referrals, customer participation, and long-term advocacy.

• Leverage CRM and marketing automation platforms to build personalized, scalable lifecycle campaigns.
• Partner with Demand Generation and GTM Operations on segmentation, data quality, automation, and reporting.
• Develop behavior-based campaigns triggered by product usage, engagement, and customer milestones.
• Track customer engagement, campaign conversion, adoption, retention-related marketing performance, and expansion pipeline.
• Use performance data and customer health insights to optimize targeting, messaging, and customer journeys.
• Build reporting that connects lifecycle marketing programs to customer outcomes and revenue growth.

• 2–4 years of experience in customer, lifecycle, or retention marketing within B2B SaaS or enterprise technology.
• Experience developing and executing customer engagement, nurture, and lifecycle marketing programs 
• Proficiency with CRM and marketing automation platforms to build segmented, personalized campaigns 
• Experience supporting customer adoption, retention, cross-sell, or upsell initiatives. 
• Strong communication and storytelling skills focused on customer value and business outcomes. 
• An analytical approach, using customer insights and campaign performance to improve results. 
• Strong project management skills across multiple priorities and deadlines. 
• A proactive, hands-on approach to working across Customer Success, Sales, Product, and Marketing.

Within your first year, you'll help:

• Increase customer engagement and adoption across Trustwell's solutions.
• Establish scalable lifecycle programs supporting onboarding, retention, and expansion.
• Generate measurable cross-sell and upsell pipeline.
• Strengthen customer retention through proactive, value-driven engagement.
• Build a consistent, segmented customer communications strategy.
• Expand customer advocacy, success stories, and references.