Marketing Operations Manager

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. 

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. 

Our Marketing team prides itself on using a first principles approach to unlock new ways of scaling revenue. Using operations and engineering to overcome obstacles and scale/automate processes, we experiment where most marketing teams fall short. As a Marketing Automation Manager on the team, you will own the systems and processes that power marketing campaigns and directly accelerate revenue growth.

• →Marketing Operations
  • →Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns.
  • →Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high-quality leads, quickly and efficiently.
  • →Champion marketing ops best practices and scale-friendly infrastructure, driving adoption of tools and processes across the organization.
  • →Partner cross-functionally with sales, engineering, analytics, and brand to align campaign execution with business goals.
• →Campaign Execution & Enablement
  • →Own everything from day-to-day campaign execution to scaling campaign operations for a fast-growing, multi-region team.
  • →Translate campaign requirements into scalable systems workflows, reducing manual steps and eliminating operational friction.
  • →Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools.
  • →Act as the go-to expert for tools like Marketo/Hubspot and Salesforce—supporting program setup, lead flows, integrations, and field mappings.
    
• →Technical Ownership
  • →Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives using SQL, Python, and other tools.
  • →Build scalable automations and integrations across MarTech tools using Workato, AWS, Retool, APIs, and more.
  • →Manage complex workflows and integrations for webinars, demos, and intent-triggered campaigns.
  • →Monitor lead flow and pipeline health using BI tools (e.g. Looker) to identify issues and drive campaign optimizations.

• 5+ years in Software Engineering, Marketing Technology, Business Systems, or Revenue Operations, ideally in a high-growth B2B SaaS environment.
• Hands-on experience with Marketo (or HubSpot) and Salesforce, including building automations, integrations, and managing lifecycle flows.
• Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic.
• Advanced SQL skills and working knowledge of Python; experienced in building or maintaining data pipelines and ETL processes.
• Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda).
• Process-oriented mindset with experience managing campaign ops at scale.
• Excellent communication and documentation skills. You can explain complex systems clearly to both technical and non-technical stakeholders.
• Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel.
• 0 Inbox mentality. You proactively solve problems before they become bottlenecks.

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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