B2B Marketing and Product Marketing Specialist

Job Objective This role combines strategic thinking and hands-on execution to drive growth in our B2B business and effectively position our products to meet customer needs. The ideal candidate will have a strong background in marketing, exceptional communication skills, and a passion for innovation in the travel tech industry. Job Description B2B Marketing: Strategy Development: Create and implement B2B marketing strategies to drive leads, acquire customers, and boost retention. Market Analysis: Research industry trends, customer needs, and competitors to guide marketing efforts. Campaign Management: Plan and optimize multi-channel campaigns, including email, social media, events, and partnerships. Content Creation: Design impactful marketing materials like brochures, case studies, and presentations for business clients. Client Engagement: Collaborate with sales to provide marketing support and resources for client acquisition and retention. Performance Tracking: Analyze campaign performance and recommend improvements. Product Marketing: Go-to-Market : Plan and execute product launches aligned with company goals and customer needs. Product Positioning: Craft clear messaging that highlights product value and competitive edge. Collaboration: Align marketing strategies with product roadmaps through teamwork with development teams. Customer Insights: Analyze feedback to improve products and explore new opportunities. Sales Support: Provide tools and training to help the sales team showcase product value. Marketing Materials: Develop and maintain user guides, FAQs, and product videos. Requirements Bachelor’s degree in Marketing, Business Administration, or a related field. 4+ years of experience in B2B marketing and/or product marketing, preferably in the tech or travel industry. Proven track record of developing and executing successful B2B marketing campaigns. Strong understanding of digital marketing channels and tools. Excellent communication, presentation, and project management skills. Analytical mindset with the ability to interpret data and translate insights into actionable strategies. Proficiency in marketing automation platforms and CRM tools (e.g., HubSpot, Salesforce). Creative thinker with a passion for innovation and problem-solving.