Digital Marketing Specialist - Account Manager

 

WebFX is seeking a candidate for our Marketing Account Management team! Our ideal candidate has a bachelor's degree, 1-2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, but additional training will be provided on the job.

 

 

 

 

 

• You're interested in the web, and like keeping up with new technology
• You're professional, dependable, and self-motivated
• You take pride in your work and always strive for high-quality results
• You work with urgency and enjoy getting things done
• You're proactive when it comes to solving problems
• You're a lifelong learner, and are always looking to stretch and grow your skills
• You love thinking both creatively and analytically, and love using data to make decisions

 The Job Responsibilities: What You'll Do

• Serve as a partner and direct point of contact for a dedicated portfolio of clients, proactively providing industry insights and recommendations to drive their digital marketing success
• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

• Develop and execute data-driven digital marketing strategies, including SEO and PPC, aligned with client business objectives
• Manage significant paid search budgets across top-tier search engines, optimizing campaigns for maximum ROI and exceeding performance targets
• Optimize client websites for search engines (on-page SEO), leveraging advanced techniques to enhance organic visibility and drive qualified traffic
• Direct the design of web pages and other content, ensuring all functionality is operating properly and all content is up-to-date

• Analyze campaign performance data (In Google Analytics and RevenueCloudFX) to identify trends, insights, and opportunities for optimization
• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
• Calculate ROI, and prepare and present regular reports that translate findings into actionable recommendations

• Lead research initiatives, including keyword research and competitive analysis, to identify emerging trends and inform strategic decision-making
• Spearhead A/B and usability testing, leveraging data-driven insights to improve conversion rates and enhance user experience

• Negotiable