Performance Marketing Head (US eCommerce)

• 7–10 years of experience in performance marketing, growth marketing, or paid media, with significant experience managing US eCommerce brands.
• Deep, hands-on expertise in Meta Ads and Google Ads.
• Proven experience managing multi-crore or multi-million-dollar annual advertising budgets.
• Strong understanding of the US fashion and apparel market, including catalogue dynamics, seasonality, returns, repeat purchase behaviour, and creative expectations.
• Demonstrated ability to drive profitable eCommerce growth through customer acquisition and retention.
• Strong analytical skills and understanding of attribution models, cohort analysis, LTV, and blended ROAS.
• Experience hiring, managing, mentoring, and developing performance marketing teams.
• An AI-native working style, with active use of AI tools across performance marketing, creative production, and analytics workflows.
• Excellent communication and stakeholder management skills, including the ability to collaborate with global teams and overlap with US Pacific working hours.

• Own end-to-end performance marketing strategy across all portfolio brands, driving revenue growth, ROAS, CAC, and contribution margin.
• Plan, manage, and optimise paid media budgets across Meta, Google, TikTok, and emerging advertising platforms.
• Drive full-funnel customer acquisition and retention strategies for US eCommerce brands, with a focus on fashion and lifestyle.
• Forecast spend and revenue by brand and channel, ensuring effective budget allocation and blended marketing efficiency.
• Monitor platform developments, privacy changes, and category trends to proactively adapt marketing strategies.

• Build and lead a high-velocity creative testing engine in collaboration with the Creative Production team.
• Develop and test new advertising concepts, creatives, messaging, and formats using performance insights.
• Establish structured experimentation frameworks to improve campaign effectiveness and conversion rates.
• Foster a culture of continuous testing, rapid execution, and data-driven decision-making.

• Integrate AI tools into daily performance marketing workflows, including creative generation, copywriting, audience research, bid strategy analysis, reporting automation, and competitive intelligence.
• Develop reusable AI-powered processes to improve campaign efficiency, research, and marketing execution.
• Champion an AI-native approach to performance marketing, moving beyond experimentation to practical implementation.

• Own the marketing measurement and attribution framework, including incrementality testing, Marketing Efficiency Ratio (MER) tracking, and performance dashboards.
• Drive decisions using reliable business and customer data rather than relying solely on advertising platform-reported metrics.
• Analyse attribution models, customer cohorts, lifetime value (LTV), CAC, and blended ROAS to identify growth opportunities.
• Partner with eCommerce Operations to optimise landing pages, conversion rate optimisation (CRO), merchandising, and promotional calendars to improve conversion and average order value (AOV).

• Build, mentor, and scale a high-performing performance marketing team across brands and advertising channels.
• Manage agency and vendor relationships, establishing clear performance expectations and accountability benchmarks.
• Translate business priorities from US leadership into channel-level strategies, budgets, and measurable outcomes.
• Act as the primary performance marketing partner to the Founder and Chief of Staff, providing regular updates, insights, forecasts, and strategic recommendations.
• Establish standard operating procedures (SOPs), KPI dashboards, reporting cadences, and repeatable marketing processes.

• Experience working in both performance marketing agencies and in-house brand environments.
• Exposure to TikTok Ads and emerging paid media channels.
• Experience managing external agencies and marketing vendors.
• Familiarity with advanced attribution, incrementality testing, and marketing analytics tools.
• Experience in fashion, apparel, lifestyle, or other consumer-focused eCommerce categories.

Performance Marketing, Paid Media, Meta Ads, Google Ads, eCommerce Growth, US eCommerce, Fashion & Lifestyle Marketing, Creative Strategy, Budget Management, ROAS Optimisation, Customer Acquisition, Attribution & Measurement Analytics, AI Tools, A/B Testing, Team Leadership, Agency Management, and Performance Ownership.