Marketing Operations Manager, Platform GTM

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

We're looking for a Marketing Operations Manager to be the operational backbone of the Platform Marketing org -- running the programs, processes, and systems that keep high-output teams moving fast and in sync. This role supports the full Platform Marketing organization across CIO Narrative, Platform Product Marketing, Platform GTM, and Developer Marketing & Developer Relations.

You will work across this team, driving launch coordination, reporting, cross-functional process management, customer story capture, and event operations.

This is not a back-office role. You will be embedded in the team's most important workstreams -- launches, Rising prep, DevCon coordination, field enablement rollouts -- and you will be the person who makes sure nothing falls through the cracks. You'll work closely with senior leaders and individual contributors across the team.

Success in this role will be measured through impact across operational effectiveness, program execution, and team leverage. Example outcomes include:

• Own operational coordination for platform product launches across PMK, product, field, and campaigns.
• Maintain launch trackers and status dashboards.

• Build and run the handoff processes across Platform Marketing and with peer teams, ensuring assets, messaging, and enablement flow smoothly from creation to deployment.
• Identify recurring friction points in cross-functional workflows and propose fixes.

• Build and maintain reporting dashboards that track team output, key metrics, and effectiveness.
• Own the regular reporting cadence -- compiling data, surfacing insights, and flagging risks to leadership. Partner with analytics teams where needed to source data.

• Manage the pipeline of customer stories and use cases across the Platform Marketing team, coordinating with Platform Marketing teammates, customer marketing and product teams on content creation and approvals; ensuring a steady flow of proof points for launches, events, and field enablement.

• Own the operational and administrative coordination for the team's participation in major events -- including Rising, DevCon. This includes logistics, asset tracking, speaker coordination, and post-event follow-up.
• Free up team leads from event administration so they can focus on content, narrative, and stakeholder engagement.

• 4--6 years of experience in marketing operations, program management, or a similar coordination-heavy role within a B2B technology or SaaS organization. Experience supporting product marketing or GTM teams is strongly preferred.
• Operationally excellent. You build systems that work and keep complex, multi-stakeholder programs on track with high agency.
• Comfortable with budgets, reporting tools, dashboards, and data. You can stand up lightweight reporting systems, pull data from multiple sources, and present it clearly to leadership. You don't need to be a data analyst, but you should be fluent in the tools and unafraid of metrics.
• Naturally curious and resourceful. You're comfortable operating in ambiguity, asking questions when things are unclear, and proposing solutions rather than surfacing problems.
• A strong communicator who works well with senior stakeholders -- you'll interact regularly with directors and senior leaders, which means you need the judgment to know what matters, and the communication skills to keep people informed without overwhelming them.

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

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