Graphic Designer & Social Media Ads Specialist

Our client is looking for a Graphic Designer & Social Media Ads Specialist to support their creative content, social media presence, and digital advertising initiatives. They operate in the specialty coffee industry, where brand identity, product presentation, and customer engagement play an important role in business growth. The ideal candidate combines strong visual design skills with an understanding of social media marketing and paid advertising to create engaging content that supports brand awareness and customer acquisition. Responsibilities Design visually appealing digital assets for social media, marketing campaigns, and promotional initiatives. Create and adapt graphics for Instagram, Facebook, and other relevant digital platforms. Support the planning, development, and publication of social media content. Assist with paid social advertising campaigns, including creative development, campaign setup, and basic performance monitoring. Maintain a consistent brand identity across marketing materials and digital channels. Collaborate with internal stakeholders to translate marketing ideas into engaging visual content. Edit and optimize existing creative assets for different platforms, formats, and campaign objectives. Monitor social media engagement and identify opportunities to improve content performance. Organize creative files, content calendars, and campaign assets to ensure efficient workflows. Stay informed about social media trends, design practices, and digital advertising opportunities relevant to consumer brands. Requirements Experience in graphic design, social media content creation, or digital marketing. Ability to develop engaging graphics for social media and promotional campaigns. Working knowledge of Meta Ads Manager, including basic campaign management and performance tracking. Familiarity with social media platforms, particularly Instagram and Facebook. Proficiency in design tools such as Canva, Adobe Photoshop, or Adobe Illustrator. Strong understanding of visual branding, composition, typography, and digital content formats. Ability to manage multiple creative tasks independently and meet deadlines. Strong communication and organizational skills. Comfortable working remotely and collaborating with a distributed team. English proficiency sufficient for communicating with a U.S.-based client and understanding creative briefs. Qualifications Previous experience supporting social media marketing for consumer-facing businesses. A portfolio showcasing graphic design work, social media creatives, or advertising assets. Understanding of paid social advertising concepts, including audience targeting, ad formats, and campaign objectives. Familiarity with content scheduling tools and basic social media analytics. Experience in the food and beverage, hospitality, lifestyle, or retail industries is a plus. Basic video editing skills for short-form content, including Instagram Reels, are desirable. Formal education in graphic design, marketing, communications, or a related field is beneficial but not mandatory. Benefits Part-time opportunity, with compensation of up to $800 USD per month. 100% remote, allowing candidates to work from anywhere in Latin America. Opportunity to collaborate with a U.S.-based specialty coffee business. Hands-on experience across creative design, organic social media, and digital advertising.