Marketing Specialist

Kinsmen Group is transforming how the world’s most asset-intensive companies leverage industrial data through innovative AI, world-class consulting, and a relentless commitment to quality.

People who succeed here are:

• Consultative and curious—they ask great questions before giving great answers.
• Strategic thinkers who plan several steps ahead to move enterprise deals forward.
• Detail-driven and crisp communicators with exceptional follow-through.
• Collaborative and bring out the best in cross-functional partners (Strategic Consulting, PMO, Product, Customer Success).
• Resilient and comfortable navigating complex corporate stakeholders.
• Proud of their work and genuinely care about customer outcomes.
• Anchored in our core values: Have Passion & Pride • Pursue Excellence • Act with Integrity • Thrive Together • Enjoy the Journey.

If this sounds like you—you’ll feel at home here.

Kinsmen Group is seeking a driven, creative, and highly organized Marketing Coordinator to support our rapidly growing software and consulting business. This role will serve as a brand champion and execution partner across Kinsmen AI and our strategic partner solutions.

Reporting directly to the VP of Sales & Marketing, this individual will play a key role in driving go-to-market execution, strengthening brand presence, coordinating campaigns, and supporting revenue-generating initiatives.

This is a high-impact, cross-functional role working closely with Sales, Strategic Consulting, Customer Success, Product Development, and the BDR team to ensure marketing efforts directly support pipeline growth and recurring revenue expansion.

• →Serve as a brand champion, ensuring consistency and excellence across all marketing materials and communications.
• →Create and manage marketing assets, including presentations, one-pagers, social content, case studies, and event materials that reflect Kinsmen’s commitment to excellence.
• →Partner with Customer Success to coordinate and promote the annual KINECT customer event.
• →Work closely with the BDR team to support outbound campaigns, messaging, and sequence coordination.
• →Build and manage outbound sequences in Overloop in alignment with sales initiatives.
• →Maintain ZoomInfo data quality and campaign targeting support.
• →Coordinate Salesforce campaign reporting and own marketing KPI dashboards.
• →Track and report weekly marketing KPIs to support pipeline visibility and revenue forecasting.
• →Coordinate and support trade shows, webinars, partner initiatives, and strategic marketing efforts.
• →Support public relations efforts, including press releases, award submissions, partner announcements, and media outreach coordination.
• →Manage branded merchandise strategy, sourcing, and inventory to support events, customer engagement, and brand visibility.
• →Assist with any strategic or operational marketing needs to help move the Sales & Marketing organization forward.

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. Equivalent professional experience in B2B marketing environments will also be considered.
• At least 4–8 years of B2B marketing experience in technology, software, or consulting environments.
• Experience supporting product marketing and go-to-market initiatives for software, SaaS, or AI-driven solutions.
• Familiarity with partner marketing and channel-driven campaigns preferred.
• Strong project management skills with the ability to coordinate multiple initiatives simultaneously.
• Experience with CRM systems and campaign tracking (Salesforce preferred).
• Hands-on experience with Canva, Overloop, ZoomInfo, Aircall, and LinkedIn (preferred).
• Experience building and managing a professional LinkedIn and social media presence.
• Strong analytical skills with the ability to manage reporting, dashboards, and KPI tracking.
• Exceptional written and verbal communication skills.
• Ability to operate independently while collaborating closely with cross-functional teams.
• Proficiency with Microsoft Office, Teams, and SharePoint.