Senior Director, Corporate Marketing

United StatesRemoteFull-timesenior

Other

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Requirements Summary

Bachelor’s degree in Marketing, Communications, Journalism, Design, Business, or a related field. At least 10 years of experience in corporate marketing, communications, brand management,

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The Senior Director, Corporate Marketing will shape the organization’s brand reputation, corporate communications, and creative direction across a global B2B market. This strategic leadership role combines brand positioning, executive visibility, public relations, and creative operations to strengthen market authority and support business growth. You will build and lead a multidisciplinary team while overseeing agency partnerships and external creative resources. Working closely with marketing, sales, partnerships, legal, people operations, and executive leadership, you will ensure consistent messaging and integrated go-to-market execution. The role also emphasizes measurable brand performance, reputation management, and the use of AI-enabled tools to improve creative productivity. This is an opportunity for an experienced marketing leader to build scalable processes, elevate industry thought leadership, and connect corporate marketing investment directly to business outcomes.

Define and lead the global brand strategy, including brand architecture, corporate positioning, messaging frameworks, and verbal and visual identity standards.
Establish consistent messaging across corporate, service-line, industry, and audience-specific communications, partnering with product marketing to maintain brand alignment across content and campaigns.
Develop and execute brand marketing initiatives that increase awareness, reputation, market authority, and share of voice while supporting demand generation and pipeline objectives.
Monitor brand health, customer sentiment, competitive positioning, message resonance, and reputation metrics, presenting performance insights and recommendations to executive leadership.
Lead corporate communications, including press releases, media relations, corporate announcements, social media programs, and executive and practitioner thought leadership.
Build and manage awards, speaking engagements, media opportunities, and executive visibility initiatives to strengthen the organization’s credibility and industry presence.
Oversee internal communications for significant company milestones and collaborate with relevant stakeholders on employee-facing announcements and employer brand messaging.
Direct crisis and reputation management, maintaining communications playbooks, monitoring potential issues, preparing spokespeople, and coordinating responses with legal, security, and executive teams.
Lead the creative function, establishing design standards, production processes, briefing structures, review cycles, and quality expectations across campaigns, web, video, events, and other brand assets.
Recruit, develop, and manage the corporate marketing team while coordinating agencies, freelancers, and production partners to balance capacity, quality, timelines, and budgets.
Implement AI-enabled creative tools, self-service templates, brand asset libraries, and streamlined intake workflows to improve efficiency while safeguarding accuracy, brand integrity, and intellectual property.
Establish the annual corporate marketing plan, priorities, budget, and key performance indicators, reporting results to senior leadership and aligning resources with business objectives.
Lead messaging and communications planning for major corporate developments, including acquisitions, leadership transitions, service launches, and rebranding initiatives.

Requirements

~2 min read

Bachelor’s degree in Marketing, Communications, Journalism, Design, Business, or a related field.
At least 10 years of experience in corporate marketing, communications, brand management, or creative functions, including 4 or more years leading and developing teams.
Demonstrated success developing and executing B2B brand and communications strategies that deliver measurable business outcomes.
Experience overseeing corporate communications, brand marketing, and creative operations, including direct management of designers and communications professionals.
Proven ability to manage public relations agencies, freelancers, and production partners against defined budgets, scopes, timelines, and quality standards.
Experience leading executive visibility, media relations, and crisis or issues communications, including close collaboration with C-suite leaders and PR agencies.
Practical experience adopting AI tools and self-service workflows to improve creative or communications productivity while maintaining brand quality and appropriate safeguards.
Familiarity with social media platforms, media monitoring systems, creative production tools, and reporting platforms used to measure brand, communications, and reputation performance.
Exceptional writing and editing skills, with the ability to establish editorial standards and improve the quality and consistency of communications across teams.
Strong creative judgment and the ability to direct design work, provide actionable feedback, and communicate the rationale behind creative decisions.
Ability to translate brand and communications performance into commercial metrics, build meaningful dashboards, and present insights confidently to executive audiences.
Strong operational and organizational skills, including the ability to establish clear briefs, editorial calendars, review processes, ownership, and workflows.
Sound judgment, composure, and executive presence when advising senior leaders on sensitive issues and high-stakes communications.
Excellent cross-functional collaboration skills, particularly when working with demand generation, product marketing, sales, partnerships, legal, and people operations.
A proactive, adaptable approach and the ability to manage shifting priorities in a fast-paced, results-oriented environment.
Strong attention to detail and a commitment to continuously improving the quality and impact of corporate marketing.
Experience in cybersecurity, compliance, or professional services is an advantage.