Key Accounts Manager (E-Commerce)

Requisition ID: 73517 About Whirlpool India Whirlpool of India Limited, headquartered in Gurugram, is a leading home appliances company dedicated to enhancing life at home and inspiring generations through its trusted brands. The company operates three state-of-the-art manufacturing facilities in Faridabad, Pune & Puducherry, each reflecting Whirlpool’s commitment to providing best-in-class consumer solutions. Further driving innovation, the company has a Technology & Engineering Center, where India's world-class talent architects the next generation of home innovation. In the 2024-25 fiscal year, Whirlpool of India reported approximately INR 8110 Cr in annual revenue and employed 2193 people. More information is available at www.india.whirlpool.in ● E-Commerce strategy ○ Engagement & business partnerships with the key e-commerce players on various business initiatives including e-commerce sales strategy and objectives ○ Exclusive Product Launches ○ Develop Strategic thinking for developing Online space channel margins, Supply Structure and monthly demand plan ○ Leverage cross-selling opportunities between Modern Trade and e-commerce ● GTM (Go To Market) Innovation ○ Establish GTM models with customer segmentation on the basis of SOP, MOQ, etc. ○ Leverage innovation to come up with new ideas/plans to innovate for different GTM models ● Customer Engagement ○ Align with the e-commerce partners and prepare a Joint Business Plan approach with Tier 1 customers ● Innovation Testing ○ Develop Joint Account Plans with Online Accounts to ensure Sales growth ○ Drive and enable exclusive launches & marketing campaign integration ○ Establish working relationships with e-Commerce partners, improving content on partner platforms ○ Terms of Trade & initiation of a joint activity calendar for businesses ● Business Plan Sufficiency ○ Understand the Key Business Drivers for this channel and manage channel forecasts ○ Make it future proof by incorporating channel spends, ensure business delivery and share sufficiency Connect with us and learn more about Whirlpool India. See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Instagram and YouTube. At Whirlpool India, we value and celebrate diversity. Whirlpool India is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.