Senior Marketing Operations Manager (Hybrid)

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

📍 Your impact starts here

As our Senior Marketing Operations Manager, you will make sure marketers get the data they need quickly and reliably, in a form they can use.

You will work daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, and you will be someone both marketers and engineers want to work with.

This is a hands-on, technical role for a builder who is comfortable with integration work and uses AI to change how work gets done.

• Understand what data every marketer needs, where it lives, and where the gaps are, and be the front door for getting it delivered quickly.

• Build self-serve paths for common needs such as segments and audiences, and test implementations end to end with Lifecycle and Engineering.

• Build and maintain data flows between our product and data systems and our marketing and ad tools (Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads), including conversion signal quality, identity resolution, and deduplication.

• Partner with RevOps on Salesforce, sending marketing data in and bringing key events back.

• Monitor key data flows and catch problems before marketers do. Make sure the data feeding attribution is accurate. You will not build the attribution model.

• Own data governance and documentation: definitions, naming, UTM standards, playbooks, and intake processes.

• Serve as technical owner of the marketing stack, resolve lifecycle and advertising requests directly, and implement tags for new channels and partners.

• Own projects end to end, plan ahead with Lifecycle so Engineering inputs are identified early, and recommend simplifying redundant tools as our stack evolves.

• Use AI for documentation, QA, anomaly detection, and workflow automation.

• 5 to 8 years in marketing operations, marketing technology, go-to-market engineering, or marketing data roles.

• A track record of building the connectors, pipelines, or processes that make product and engineering data usable by marketing.

• Strong SQL and comfort with APIs, webhooks, and event schemas. Scripting (Python or JavaScript) is a plus.

• Range across lifecycle and automation tools (for example Iterable, Braze, Customer.io, HubSpot, or Marketo), event or CDP tools (Amplitude, Segment, or similar), and a data warehouse. We value breadth over deep expertise in a single vendor. Familiarity with Salesforce.

• Working knowledge of pixels, tags, UTMs, ad platform conversion APIs, and identity resolution.

• AI fluency: you use AI in real work, or can clearly describe how you would apply it and verify the result.

• A strong collaborator who can translate between technical and non-technical colleagues, and who builds trust with both.

• A self-starter who has inherited a messy environment, made a plan, and executed without waiting to be told what to do.

• You are looking for a clean, fully documented environment and a large team around you from day one.

• Your strength is building and launching campaigns. This role is about the data and systems underneath them.

• You prefer to hand off technical work and manage others rather than build it yourself. We need a doer right now.
  

• Ownership of a mission-critical data and systems layer that every marketer depends on.

• Visibility across the go-to-market organization and a real say in how we scale.
  

• Meet the Talent Acquisition team, Rachel U.

• Meet the Hiring Manager, Volodymyr G.

• Participate in a Talent Showcase

• Meet the CMO, Matt M.

• Background Check + Offer Stage

• Welcome to the team, Homie 🎉

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.