Hospitality General Manager

Are you an entrepreneurial, high-energy hospitality executive ready to lead a world-class Cape Winelands destination? Our client is an acclaimed, multi-faceted lifestyle estate combining luxury accommodation, award-winning dining, vibrant cellar door experiences, and modern leisure facilities. We are seeking a visionary, hands-on General Manager to serve as the custodian of operational excellence, brand prestige, and commercial growth across the entire estate. This is not a traditional desk job—it is a dynamic, high-impact role where luxury hospitality meets commercial strategy and modern lifestyle culture. You won't just manage operations; you will shape the strategic direction and culture of a leading Winelands destination. Key Responsibilities Direct daily operations across all hospitality units to ensure flawless service standards and brand integrity. Drive footfall, occupancy, and direct sales by leveraging tourism trade relationships, digital marketing initiatives, brand partnerships, and promotional campaigns. Manage profit and loss across all outlets, establishing pricing strategies, optimising covers/occupancy, and controlling operational costs to hit commercial growth targets. Inspiring team leadership Provide strategic leadership on estate enhancements, new revenue concepts, and future guest experience developments. Requirements A qualification in Hospitality Management, Business Administration, or Food & Beverage/Events Management. 10+ years in hospitality operations, with at least 5 years in an Executive GM, Operations Director, or Senior Leadership role overseeing multi-unit or estate-style environments. A solid background in sales and marketing within luxury hospitality, wine tourism, or destination-based leisure businesses is essential. Experience managing P&L, multi-departmental revenue streams, and high-volume food, beverage, and accommodation operations.