Digital Marketing Operations Manager (Diagnostics)

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Global Digital Hub has been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

As a Digital Marketing Operations Manager within our Global Digital Hub, you will drive operational excellence by executing end-to-end digital marketing initiatives across global markets and affiliates. Operating with high independence and accountability, you will collaborate with cross-functional teams to deliver impactful, consistent, and quality-driven digital experiences.

The Opportunity:

• Execute Global Campaigns: Manage and coordinate global and local digital marketing execution services, including campaign setup, workflows, updates, and delivery across digital channels.
• Produce & Adapt Assets: Create, format, and maintain visual and written digital assets using global brand templates, guidelines, and quality standards.
• Manage Multi-Channel Deliverables: Oversee email deployments, marketing automation workflows, website content updates, metadata tagging, and social media execution.
• Drive Service Excellence: Manage incoming requests through service management tools and direct stakeholder communication, ensuring timely delivery and transparent status tracking.
• Ensure Quality & Compliance: Perform rigorous quality assurance checks on all assets to guarantee accuracy, brand alignment, and regulatory compliance before release.
• Optimize Operational Processes: Identify execution bottlenecks, troubleshoot operational issues, root-cause recurring challenges, and contribute to continuous service improvements.
• Collaborate Globally: Partner with distributed teams, affiliates, and stakeholders worldwide to foster a supportive, collaborative, and high-performing team culture.

You are an organized, detail-oriented digital marketing professional who thrives in a collaborative, fast-paced hub environment. You take ownership of your deliverables, enjoy solving operational puzzles, and are eager to learn new tools and digital processes.

• Experience: 5+ years of hands-on experience in digital marketing operations, campaign execution, content production, or a centralized shared services environment.
• Domain Knowledge: Demonstrable experience in multi-channel execution, including campaign management, email marketing deployment, marketing automation journeys, basic SEO/website maintenance, and reporting.
• Technical Aptitude: Familiarity with service management/ticketing systems, digital marketing platforms, CRM systems, and collaboration tools, with a passion for learning new platforms.
• Operational Discipline: Strong attention to detail, excellent organizational skills, and the ability to prioritize and execute multiple requests within structured deadlines.
• Communication & Education: Bachelor’s degree in Marketing, Communications, Business, Digital Systems, or equivalent practical experience, paired with strong written and verbal communication skills.

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.